{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/#CollectionPage","headline":"Customer Experience Category","description":"<p><strong>What is customer experience? Customer experience is the entirety of every interaction that a customer, or potential customer, has with your brand. Learn how to master CX strategy by reading through our expert archives.<\/strong><\/p>\n<p><strong>Some of the CX topics covered include:<\/strong><\/p>\n<ol>\n<li>Customer experience management<\/li>\n<li>Customer experience strategy<\/li>\n<li>Customer experience and customer service<\/li>\n<li>B2B customer experience<\/li>\n<li>B2C customer experience<\/li>\n<li>How CX applies to the employee experience<\/li>\n<li>Manufacturing and customer experience<\/li>\n<li>Sales and customer experience<\/li>\n<li>How to create a CX for your entire organization<\/li>\n<li>Customer experience software<\/li>\n<li>How to develop consumer trust via CX<\/li>\n<\/ol>\n","url":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/08\/13\/h1-2025-retail-recap\/","headline":"H1 2025 retail results: Volatility, tariffs, job market hit hard; make for uncertain H2","url":"https:\/\/www.the-future-of-commerce.com\/2025\/08\/13\/h1-2025-retail-recap\/","datePublished":"2025-08-13","dateModified":"2025-09-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/08\/13\/h1-2025-retail-recap\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/08\/H1-2025-retail_FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/08\/H1-2025-retail_FTR-1.jpg","height":375,"width":1200},"keywords":["Retail Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/08\/12\/unified-commerce-benefits\/","headline":"Unified commerce benefits: Powering retail renewal and marketplace AI","url":"https:\/\/www.the-future-of-commerce.com\/2025\/08\/12\/unified-commerce-benefits\/","datePublished":"2025-08-12","dateModified":"2025-12-19","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/08\/12\/unified-commerce-benefits\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-spencer\/#Person","name":"Amanda Spencer","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-spencer\/","identifier":809,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3f24cc8281e0f64cb742cffa23fb65dbe1beec9a6f5732385c75605f245879dc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3f24cc8281e0f64cb742cffa23fb65dbe1beec9a6f5732385c75605f245879dc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/08\/unified-commerce-in-retail_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/08\/unified-commerce-in-retail_FTR.jpg","height":375,"width":1200},"keywords":null},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/08\/11\/boston-scientific-ai-search-b2b-commerce\/","headline":"How Boston Scientific uses AI search to transform B2B commerce + boost conversions","url":"https:\/\/www.the-future-of-commerce.com\/2025\/08\/11\/boston-scientific-ai-search-b2b-commerce\/","datePublished":"2025-08-11","dateModified":"2025-08-14","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/08\/11\/boston-scientific-ai-search-b2b-commerce\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/sergio-iacobucci\/#Person","name":"Sergio Iacobucci","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/sergio-iacobucci\/","identifier":866,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/05da35317d76c00f702156498f69cac501c67db6db64effd52d8761d1ec4e78b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/05da35317d76c00f702156498f69cac501c67db6db64effd52d8761d1ec4e78b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/03\/modern-ecommerce-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/03\/modern-ecommerce-FTR-1.jpg","height":375,"width":1200},"keywords":["AI (Artificial Intelligence)","AI In E-commerce","B2B","B2B Buyers","B2B Commerce","B2B Customer Experience","B2B E-commerce","Coveo","SAP Commerce Cloud","SAP Partners","Search"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/07\/01\/g2-summer-2025-sap-sales-cloud-top-ranks\/","headline":"Strike a pose: SAP Sales Cloud scores top ranks in G2 Summer 2025 Grid Reports","url":"https:\/\/www.the-future-of-commerce.com\/2025\/07\/01\/g2-summer-2025-sap-sales-cloud-top-ranks\/","datePublished":"2025-07-01","dateModified":"2025-06-30","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/07\/01\/g2-summer-2025-sap-sales-cloud-top-ranks\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/#Person","name":"Binod Negi","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/","identifier":566,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8b7dee75351d51711ed59e10e2f70a9cee88092688fafa3c2eec4e8b2ee25767?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8b7dee75351d51711ed59e10e2f70a9cee88092688fafa3c2eec4e8b2ee25767?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/07\/G2-Summer-2025-Rankings.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/07\/G2-Summer-2025-Rankings.jpeg","height":375,"width":1200},"keywords":["CRM | Customer Relationship Management","SAP Customer Experience","SAP Sales Cloud"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/18\/b2b-marketing-trends-2025\/","headline":"Out this world B2B marketing trends 2025: AI, data privacy, community building","url":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/18\/b2b-marketing-trends-2025\/","datePublished":"2025-06-18","dateModified":"2025-06-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/18\/b2b-marketing-trends-2025\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-bretschger\/#Person","name":"Chris Bretschger","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-bretschger\/","identifier":892,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fabbd67ce986f7ffd6b255e9556626a5de8a701d18d35ed0e90baa06926b907e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fabbd67ce986f7ffd6b255e9556626a5de8a701d18d35ed0e90baa06926b907e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/06\/2025-B2B-marketing-trends_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/06\/2025-B2B-marketing-trends_FTR.jpg","height":375,"width":1200},"keywords":["2025 Trends","AI (Artificial Intelligence)","B2B Marketing","Consumer Data Privacy","Customer Journey","Data Privacy","Digital Marketing","Marketing","Marketing Strategies","Marketing Trends","Personalization","Personalization and Privacy"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/17\/trustradius-top-rated-awards-sap-customer-experience\/","headline":"SAP Customer Experience: Winner of the Top Rated Award from TrustRadius for the 4th Year Running","url":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/17\/trustradius-top-rated-awards-sap-customer-experience\/","datePublished":"2025-06-17","dateModified":"2025-06-16","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/17\/trustradius-top-rated-awards-sap-customer-experience\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/#Person","name":"Binod Negi","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/binod-negi\/","identifier":566,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8b7dee75351d51711ed59e10e2f70a9cee88092688fafa3c2eec4e8b2ee25767?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8b7dee75351d51711ed59e10e2f70a9cee88092688fafa3c2eec4e8b2ee25767?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/06\/SAP-CX-Trust-Radius-2025_FTR3.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/06\/SAP-CX-Trust-Radius-2025_FTR3.jpg","height":375,"width":1200},"keywords":null},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/12\/retail-omnichannel-returns\/","headline":"Returns done right: Why smart omnichannel returns are retail\u2019s next big win","url":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/12\/retail-omnichannel-returns\/","datePublished":"2025-06-12","dateModified":"2025-06-16","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/12\/retail-omnichannel-returns\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-spencer\/#Person","name":"Amanda Spencer","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-spencer\/","identifier":809,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3f24cc8281e0f64cb742cffa23fb65dbe1beec9a6f5732385c75605f245879dc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3f24cc8281e0f64cb742cffa23fb65dbe1beec9a6f5732385c75605f245879dc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/06\/Omnichannel-returns_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/06\/Omnichannel-returns_FTR.jpg","height":375,"width":1200},"keywords":["E-commerce Returns","Future of Retail","Online Returns","Returns Process"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/06\/swearing-at-work\/","headline":"F*** Yeah! The surprising upside of swearing at work","url":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/06\/swearing-at-work\/","datePublished":"2025-06-06","dateModified":"2025-06-05","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/06\/swearing-at-work\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily Morrow","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","identifier":216,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e1a6b9e9410da52a3baabbac612ba6017cee3e29053c47dc554eabe78303e0da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e1a6b9e9410da52a3baabbac612ba6017cee3e29053c47dc554eabe78303e0da?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/06\/swearing-at-work_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/06\/swearing-at-work_FTR.jpg","height":375,"width":1200},"keywords":["Employee Engagement","Employee Experience","Employee Mental Health","Health and Wellness","Workplace Culture","Workplace Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/05\/how-to-transform-to-predictive-supply-chain-with-ai\/","headline":"How to transform supply chains from reactive to predictive with AI","url":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/05\/how-to-transform-to-predictive-supply-chain-with-ai\/","datePublished":"2025-06-05","dateModified":"2025-07-15","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/05\/how-to-transform-to-predictive-supply-chain-with-ai\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-spencer\/#Person","name":"Amanda Spencer","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-spencer\/","identifier":809,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/3f24cc8281e0f64cb742cffa23fb65dbe1beec9a6f5732385c75605f245879dc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3f24cc8281e0f64cb742cffa23fb65dbe1beec9a6f5732385c75605f245879dc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/06\/predictive-supply-chain-FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/06\/predictive-supply-chain-FTR.jpg","height":375,"width":1200},"keywords":null},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/02\/how-retailers-can-grow-sales-recession\/","headline":"5 ways retailers can grow sales despite a looming recession","url":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/02\/how-retailers-can-grow-sales-recession\/","datePublished":"2025-06-02","dateModified":"2025-09-26","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/06\/02\/how-retailers-can-grow-sales-recession\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/angelica-valentine\/#Person","name":"Angelica Valentine","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/angelica-valentine\/","identifier":87,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/eeced5842c82623f37b7081abc6a9cbbc62150ef357bd074563e8c826d7cc1ae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eeced5842c82623f37b7081abc6a9cbbc62150ef357bd074563e8c826d7cc1ae?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/06\/How-retailers-can-grow-sales-in-recession-FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/06\/How-retailers-can-grow-sales-in-recession-FTR.jpg","height":375,"width":1200},"keywords":["Consumer Behavior","CPG | Consumer Packaged Goods","Customer Experience | CX","Future of Retail","Retail","Retail Trends","Shopping","Supply Chain"]}],"about":["B2C Commerce",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/commerce-general\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"CPG",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/industries\/","name":"Industries","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Industry","http:\/\/www.wikidata.org\/entity\/Q2976602"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/retail\/","name":"Retail","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Retail","http:\/\/www.wikidata.org\/entity\/Q126793"]},"Retail Industry","Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/e-commerce-solution\/supply-chain-e-commerce-solution\/","name":"Supply Chain","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Supply_chain","http:\/\/www.wikidata.org\/entity\/Q1824206"]}]}