[[{"@context":"http:\/\/schema.org","@type":"Answer","name":"What is customer churn?","text":"Customer churn, also known as customer attrition, is the percentage of customers who stop doing business with a company during a specific period. It is a crucial metric that helps businesses understand customer retention and identify areas for improvement. High churn rates can indicate customer dissatisfaction, product issues, or competitive pressures.","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/07\/10\/how-to-reduce-distributor-sales-customer-churn\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"Customer churn is calculated by determining the percentage of customers who stop doing business with a company within a specific period. Following is a simple formula to calculate churn rate:  Churn rate = (Number of customers lost during a period  \u2044 Number of customers at the start of the period) \u00d7 100","name":"How to calculate customer churn?","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/07\/10\/how-to-reduce-distributor-sales-customer-churn\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"What factors cause customer churn?","text":"<p>Customer churn can be attributed to several factors, such as:<\/p> <ul> <li><strong>Poor customer service:<\/strong> inadequate support and slow responses can frustrate customers leading to attrition.<\/li> <li><strong>Product or service quality:<\/strong> defects, unreliability, or lack of features can lead to dissatisfaction and ultimately customer churn.<\/li> <li><strong>Pricing issues:<\/strong> progressively higher cost of service or sudden price increases can make customers leave.<\/li> <li><strong>Lack of customer engagement:<\/strong> failing to keep customers engaged and informed diminishes loyalty impacting customer retention.<\/li> <li><strong>Lack of adoption:<\/strong> customers who do not fully utilize a product or service may not see its value and may be more likely to churn.<\/li> <li><strong>Onboarding experience:<\/strong> a poor onboarding process can prevent customers from fully understanding or utilizing the product.<\/li> <li><strong>Unmet customer expectations:<\/strong> when the product or service doesn't fulfill customer expectations, it results in attrition.<\/li> <li><strong>Competitive offers:<\/strong> better product, service, or pricing from competitors can attract customers away.<\/li> <li><strong>Market changes:<\/strong> economic shifts or changes in market demand can result in a shift in customers' priorities, influencing customer retention.<\/li> <li><strong>Cultural fit:<\/strong> if a company's values or practices are not aligned with customer expectations, they may choose to leave.<\/li> <li><strong>Communication issues:<\/strong> lack of clear, timely communication can lead to misunderstandings and dissatisfaction.<\/li> <\/ul>","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/07\/10\/how-to-reduce-distributor-sales-customer-churn\/#Answer3"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","keywords":["Distribution","Sales Reps","Pricing","AI In Sales","CPQ | Configure Price Quote","CRM | Customer Relationship Management","Wholesale Distribution","Intelligent Sales","Wholesale Distributors","Wholesale Distribution Trends"],"datePublished":"2024-07-10","dateModified":"2024-07-16","about":["https:\/\/www.the-future-of-commerce.com\/2024\/07\/10\/how-to-reduce-distributor-sales-customer-churn\/#About",{"@type":"Thing","name":"B2B Commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/B2B_e-commerce#Thing"},{"@type":"Thing","name":"Customer retention","@id":"https:\/\/en.wikipedia.org\/wiki\/Customer_retention#Thing"},{"@type":"Thing","name":"Sales","@id":"https:\/\/en.wikipedia.org\/wiki\/Sales#Thing"},{"@type":"Thing","name":"Price optimization","@id":"https:\/\/en.wikipedia.org\/wiki\/Price_optimization#Thing"},{"@type":"Thing","name":"CPQ: Configure, Price, Quote","@id":"https:\/\/en.wikipedia.org\/wiki\/Configure,_price_and_quote#Thing"},{"@type":"Thing","name":"Artificial Intelligence","@id":"https:\/\/en.wikipedia.org\/wiki\/Artificial_intelligence#Thing"},{"@type":"Thing","name":"Customer relationship management (CRM)","@id":"https:\/\/en.wikipedia.org\/wiki\/Customer_relationship_management#Thing"},{"@type":"Thing","name":"Wholesale distribution (Wholesaling)","@id":"https:\/\/en.wikipedia.org\/wiki\/Wholesaling#Thing"},{"@type":"Thing","name":"revenue (Q850210)","@id":"https:\/\/www.wikidata.org\/wiki\/Q850210#Thing"},{"@type":"Thing","name":"Customer attrition (Customer Churn)","@id":"https:\/\/en.wikipedia.org\/wiki\/Customer_attrition#Thing"}],"sameAs":"https:\/\/www.mdm.com\/article\/tech-operations\/technology\/how-intelligent-tools-help-sales-reps-counter-customer-churn\/","url":"https:\/\/www.the-future-of-commerce.com\/2024\/07\/10\/how-to-reduce-distributor-sales-customer-churn\/","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/07\/10\/how-to-reduce-distributor-sales-customer-churn\/","description":"B2B distributors lose up to 15% of their annual revenue due to customer churn. 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