[{"@context":"http:\/\/schema.org","@type":"BlogPosting","publisher":{"@type":"Organization","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","@id":"https:\/\/www.the-future-of-commerce.com\/"},"about":[{"@type":"Thing","name":"Mobile Commerce","@id":"https:\/\/www.wikidata.org\/wiki\/Q1154408#Thing"},"Retail Trends, Data, News","https:\/\/www.the-future-of-commerce.com\/2024\/06\/04\/tiktok-shop-stats-use-cases-tips\/#About","https:\/\/www.tiktok.com\/discover\/shop#About","http:\/\/www.wikidata.org\/entity\/Q26643",{"@type":"Thing","name":"B2C Commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/Direct-to-consumer#Thing"},{"@type":"Thing","name":"E-commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/E-commerce"},{"@type":"Thing","name":"Marketing","@id":"https:\/\/en.wikipedia.org\/wiki\/Marketing#Thing"},{"@type":"Thing","name":"Retail","@id":"https:\/\/en.wikipedia.org\/wiki\/Retail#Thing"},{"@type":"Thing","name":"TikTok","@id":"https:\/\/en.wikipedia.org\/wiki\/TikTok#Thing"},{"@type":"Thing","name":"social media","@id":"https:\/\/www.wikidata.org\/wiki\/Q202833"},{"@type":"Thing","name":"TikTok","@id":"https:\/\/www.wikidata.org\/wiki\/Q48938223#Thing"}],"keywords":["TikTok","Retail Trends","Social Commerce","Social Media","Online Shopping","E-commerce Trends","Social Marketing","B2C E-commerce","Influencer Marketing","E-commerce"],"dateModified":"2024-06-04","datePublished":"2024-06-04","url":"https:\/\/www.the-future-of-commerce.com\/2024\/06\/04\/tiktok-shop-stats-use-cases-tips\/","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/06\/04\/tiktok-shop-stats-use-cases-tips\/","description":"55% of TikTok Shop users have made an impulse purchase on the app, making it a powerhouse commerce player. Learn why it's so popular and how brands are capitalizing on its unique features to drive sales.","name":"TikTok Shop: Stats, use cases, and tips brands need to know","headline":"TikTok Shop: Stats, use cases, and tips brands need to know","image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/06\/TikTok-Shop-Stats_FTR-2.jpg","height":375,"width":1200,"@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/06\/TikTok-Shop-Stats_FTR-2.jpg"},"author":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","height":96,"width":96,"@id":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g"},"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","name":"Emily Morrow","identifier":216,"@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person"},"@id":"https:\/\/www.the-future-of-commerce.com\/2024\/06\/04\/tiktok-shop-stats-use-cases-tips\/#BlogPosting"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2024","item":"https:\/\/www.the-future-of-commerce.com\/2024\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"06","item":"https:\/\/www.the-future-of-commerce.com\/2024\/\/06\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"04","item":"https:\/\/www.the-future-of-commerce.com\/2024\/\/06\/\/04\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"TikTok Shop: Stats, use cases, and tips brands need to know","item":"https:\/\/www.the-future-of-commerce.com\/2024\/06\/04\/tiktok-shop-stats-use-cases-tips\/#breadcrumbitem"}]}]