[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/10\/01\/sap-wins-10-best-in-class-distinctions-in-poi-2024-report\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/10\/01\/sap-wins-10-best-in-class-distinctions-in-poi-2024-report\/","headline":"SAP wins 10 best-in-class distinctions in POI 2024 report","name":"SAP wins 10 best-in-class distinctions in POI 2024 report","description":"SAP received 10 best-in-class distinctions from the Promotion Optimization Institute. Read what POI said about SAP in it latest Vendor Panorama report.","datePublished":"2024-10-01","dateModified":"2024-11-08","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/paul-smith\/#Person","name":"Paul Smith","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/paul-smith\/","identifier":315,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/35ff948a11a5b780e907309dd4c6ce6dc7c07dcd1c7e4a5dc6a0cfe9f53b5183?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/35ff948a11a5b780e907309dd4c6ce6dc7c07dcd1c7e4a5dc6a0cfe9f53b5183?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/B2B-digital-commerce-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/B2B-digital-commerce-FTR-1.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2024\/10\/01\/sap-wins-10-best-in-class-distinctions-in-poi-2024-report\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/ai\/","name":"AI","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Artificial_intelligence","http:\/\/www.wikidata.org\/entity\/Q11660"]},"Consumer Products","CPG","Industries","Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/sales-general\/","name":"Sales","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sales","http:\/\/www.wikidata.org\/entity\/Q194189"]}],"wordCount":771,"keywords":["Consumer Products","CPG | Consumer Packaged Goods","ERP | Enterprise Resource Planning","In-store Execution","Promotions","Retail Execution","Revenue","SAP","SAP Sales Cloud"],"articleBody":"SAP garnered 10 best-in-class distinctions in the recently published POI 2024 Consumer Goods Enterprise Planning and Retail Execution Vendor Panorama report.We\u2019re thrilled and honored to have received this recognition, which we believe highlights SAP\u2019s commitment to excellence and innovation in the consumer products industry.In its 2024 report, the Promotion Optimization Institute notes SAP\u2019s strength in providing comprehensive, end-to-end capability for consumer products companies.SAP’s solutions provide complete coverage for all routes to markets for both modern and traditional trade plus the ability to manage and fulfill all orders from all channels, POI said. \u201cSAP offers a comprehensive suite of front and back-office solutions, natively integrated with SAP ERP solutions.”      AI in trade promotion management: CPG leaders weigh benefits and risks                AI in trade promotion management promises to be a gamechanger, but consumer products companies will need to address AI risks.      POI 2024 EPx & RetX Vendor Panorama reportThe POI Consumer Goods Enterprise Planning (EPx) and Retail Execution (RetX) Vendor Panorama Report assesses vendor support for CPG companies’ critical sales processes.POI previously issued separate annual EPx and RetX reports, but this year combined them into a single publication.The report aims to help consumer goods companies better understand available technologies and services for improving enterprise planning, trade management, revenue growth management, and retail execution. It evaluates how well vendors help CPG customers maximize the profitability of their promotions and store visits.In their 2024 report, POI recognizes SAP in four categories for enterprise planning:Collaboration-ExternalField Analytics & InsightsGlobal DeploymentTrade Promotion Management (TPx) UXThe report cites SAP in six more categories for retail execution:Guided SellingOmnichannel EngagementData & Analytics VisualizationRetail MerchandisingRetail Activity Optimization (RAO)Mobile UI\/UX      Volatile economy, meet stability: CPG revenue growth management                CPG companies need systems that with agility + flexibility to revaluate promotions, plan capacity, and adjust forecasts. Old, manual systems just can't keep up.      SAP\u2019s best-in-class distinctions, according to POIPOI\u2019s recognition of SAP is a testament to our dedication to continually evolving our solutions and services to meet customer needs.\u201cSAP continues to raise the bar in improving and enhancing the user experience and functionality based on client requests,\u201d POI said in their report.According to the POI 2024 Vendor Panorama report:Trade Promotion Management\u00a0capabilities within SAP are powerful yet simple to use.TPM User Experience (UX): SAP offers a strong user experience delivered through HTML5. SAP created the Trade Management Golden Process methodology based on 20+ years of working with some of the largest consumer products companies around the globe.Global Deployment: SAP supports and has been a leader in global implementations.Integrated business planning: The end-to-end information flow supporting SAP Trade Management includes the option for baseline ingestion from IBP\/Demand Planning and the uplift in the return of sales volume to feed back into integrated planning.Customer led roadmap & eco-system supporting: SAP\u2019s roadmap demonstrates that SAP is investing heavily in the product offering. They’re taking a customer-led approach to building out their forthcoming next-generation, public cloud SAP Revenue Growth Management product while leveraging strategic partnerships to help extend their solution.\u201cAn obvious SAP differentiator is the full, native integration to SAP back-office (ERP, S\/4HANA, APO, IBP, finance, etc.), especially as it relates to settlement, accruals, and financial processing, as well as integration with demand planning and retail store execution,” POI noted.“Depth and expertise in the industry and the number of trained implementation partners are both strengths and differentiators for SAP,\u201d POI added.Welcome to the future of enterprise planning + profitable growth. Get the whitepaper HERE.\u00a0POI 2024 RetX shout outsPOI recognizes SAP\u2019s end-to-end focus in all routes to market, including intelligent retail execution and dynamic visit planning, and ability to leverage a multitude of enterprise data sources and partner capabilities to deliver smart tasks, smart ordering, and smart surveys in-store.SAP’s revenue growth management solutions are tightly integrated with retail execution to offer sales teams visibility to store-specific promotion calendars and promotion information, POI observed.“Promotion data is used to optimize visit plans, visit activities, and guided selling. Key account managers and trade planners can get real-time visibility to promotion compliance so they can maximize the return on trade investment.”Regarding SAP\u2019s use of generative AI with SAP Joule, POI noted that SAP is in “a unique position in the market because of its vast access to enterprise data across all functional areas,” including financial data, supply chain data, sales and customer data.Get an overview of SAP’s solutions for consumer products companies HERE. To learn more and request a meeting, visit HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2024","item":"https:\/\/www.the-future-of-commerce.com\/2024\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"10","item":"https:\/\/www.the-future-of-commerce.com\/2024\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"01","item":"https:\/\/www.the-future-of-commerce.com\/2024\/\/10\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"SAP wins 10 best-in-class distinctions in POI 2024 report","item":"https:\/\/www.the-future-of-commerce.com\/2024\/10\/01\/sap-wins-10-best-in-class-distinctions-in-poi-2024-report\/#breadcrumbitem"}]}]