[[{"@context":"http:\/\/schema.org","@type":"Answer","name":"What is e-commerce personalization","text":"E-commerce personalization refers to the process of how brands offer customized experiences for visitors on websites.  Instead of one single experience, holistic e-commerce personalization helps brands provide visitors and customers with unique experiences to meet their desires and preferences.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/09\/e-commerce-personalization-definition-benefits-examples\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"Some of the best tools a brand can use to deliver a holistic, personalized e-commerce experience are ones that started life as A\/B testing tools, but have evolved into experience personalization platforms. Tools like Dynamic Yield, Monetate, and Optimizely work by intercepting the HTML before it is loaded by a user\u2019s browser, manipulating it based on certain rules, and then showing the altered experience to the user.","name":"How to deliver holistic e-commerce personalization","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/09\/e-commerce-personalization-definition-benefits-examples\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","dateModified":"2022-12-01T18:37:00Z","datePublished":"2021-11-09T00:30:00Z","description":"E-commerce personalization extends beyond personalized product recommendations. Holistic efforts allow brands to optimize for every user.","headline":"E-commerce Personalization: It's More Than Product Recommendations","name":"E-commerce personalization: It\u2019s more than product recommendations","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/09\/e-commerce-personalization-definition-benefits-examples\/","about":[{"@type":"Thing","name":"e-commerce","@id":"http:\/\/www.wikidata.org\/entity\/Q484847"},{"@type":"Thing","name":"E-commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/E-commerce"},{"@type":"Thing","name":"Personalization","@id":"https:\/\/en.wikipedia.org\/wiki\/Personalization"},{"@type":"Thing","name":"Personalized marketing","@id":"https:\/\/en.wikipedia.org\/wiki\/Personalized_marketing"},{"@type":"Thing","name":"personalization","@id":"https:\/\/www.wikidata.org\/wiki\/Q1000371"},{"@type":"Thing","name":"personalized marketing","@id":"https:\/\/www.wikidata.org\/wiki\/Q3310681"}],"subjectOf":{"@type":"FAQPage","abstract":"E-commerce personalization is nothing new, although it\u2019s evolved greatly from merely being about personalized product recommendations.  For years, it\u2019s been common practice for retailers to use technology and tools to determine the affinity that a customer has towards a particular category, product, or subject in an effort to put the right products and content in front of those customers, based on that affinity. So far, it\u2019s been met with varying degrees of success.  Normally, when we talk about this e-commerce personalization, most people think about product recommendations and content, but rarely do we see someone go much further than that.","name":"E-commerce personalization","about":[{"@id":"https:\/\/en.wikipedia.org\/wiki\/E-commerce"},{"@type":"Thing","name":"e-commerce","@id":"https:\/\/www.wikidata.org\/wiki\/Q484847"}],"mainEntity":[{"@type":"Question","name":"What is e-commerce personalization","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/09\/e-commerce-personalization-definition-benefits-examples\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/09\/e-commerce-personalization-definition-benefits-examples\/#Question1"},{"@type":"Question","name":"How to deliver holistic e-commerce personalization","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/09\/e-commerce-personalization-definition-benefits-examples\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/09\/e-commerce-personalization-definition-benefits-examples\/#Question2"}],"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/09\/e-commerce-personalization-definition-benefits-examples\/#FAQPage"},"image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/11\/e-commerce-personalization-ftr-1200x370.png","height":"370","width":"1200","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/11\/e-commerce-personalization-ftr-1200x370.png"},"author":{"@type":"Person","name":"Branwell Moffat","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/branwell-moffat\/"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","@id":"https:\/\/www.the-future-of-commerce.com\/"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/09\/e-commerce-personalization-definition-benefits-examples\/#BlogPosting"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"11","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/11\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"09","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/11\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"E-commerce personalization: It’s more than product recommendations","item":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/09\/e-commerce-personalization-definition-benefits-examples\/#breadcrumbitem"}]}]