[[{"@context":"http:\/\/schema.org","@type":"Answer","name":"What is voice commerce?","text":"Voice commerce is defined as the process where consumers search for and purchase products using voice commands. It is also referred to as voice shopping or voice-activated shopping. Customers interact with smart speakers and voice assistants or virtual digital assistants (VDAs) such as Amazon Alexa, Google Assistant, or Apple\u2019s Siri to make online purchases.","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/20\/voice-commerce-definition-examples-benefits-stats\/#Answer"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"Although the terms may seem synonymous, voice commerce differs from conversational commerce by being more specific to using voice assistants to search and make purchases online.  Conversational commerce allows consumers to interact with brands and businesses through voice assistants as well as chatbots, SMS, and apps like Facebook Messenger and WhatsApp. The conversation takes place through voice or through typing text and carrying on a conversation within a single app.","name":"What is Voice commerce vs. conversational commerce","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/20\/voice-commerce-definition-examples-benefits-stats\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"Automatic Speech Recognition (ASR) and Natural Language Understanding (NLU) are core components that enable voice-commerce. Automatic Speech Recognition technology or ASR allows human beings to use normal speech or voice  to interact with smart devices or voice assistants. Natural Language Understanding (NLU) refers to the ability for computers to understand intent with the help of grammatical structure of and sentence and semantics. Humans have the natural ability to process language and understanding, whereas for machines a combination of such capabilities are key in understanding the intent behind human speech captured by smart devices or voice assistants.","name":"How does voice commerce work?","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/20\/voice-commerce-definition-examples-benefits-stats\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"What is conversational commerce?","text":"Conversational commerce integrates e-commerce with modern communication technologies, allowing brands to engage with customers continuously via messaging apps, chatbots, and voice assistants. This approach enhances personalization and convenience, enabling real-time interactions, instant responses, and seamless purchasing experiences within platforms like Facebook Messenger, WhatsApp, and voice-enabled devices such as Google Assistant and Amazon Alexa. By leveraging a combination of automated systems and human interactions, conversational commerce helps businesses drive sales, foster meaningful customer relationships, and ensure ongoing customer loyalty.","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/20\/voice-commerce-definition-examples-benefits-stats\/#Answer3"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"<p>Generally speaking, there are six types of conversational commerce methods that companies employ today:<\/p> <ol> <li><strong>Messaging apps:<\/strong> Platforms like Facebook Messenger, WhatsApp, WeChat, and Snapchat enable direct communication with company representatives, customer support, personalized recommendations, product reviews, and seamless purchasing within the app. These apps also support multimedia exchanges like memes, GIFs, and emojis to enhance engagement.<\/li> <li><strong>Live chat:<\/strong> Real-time chat with customer service representatives on company websites, mobile apps, or customer service portals. This improves response times, provides personalized support, and guides purchasing processes. Live chat allows agents to handle multiple conversations simultaneously, offering efficient and cost-effective service.<\/li> <li><strong>Chatbots:<\/strong> Automated responses to customer inquiries using AI on websites, social media platforms, and mobile apps. Chatbots provide 24\/7 support, personalized shopping experiences, and the ability to handle multiple users simultaneously. They can recognize customer preferences and track purchase history for relevant suggestions.<\/li> <li><strong>Voice assistants:<\/strong> Voice-activated shopping, real-time responses to queries, product recommendations, and hands-free purchasing experiences through Amazon Alexa, Google Assistant, and Apple Siri. Voice assistants use voice recognition, AI, and natural language processing to facilitate intuitive, voice-based interactions.<\/li> <li><strong>Social media direct messaging:<\/strong> Direct interactions with customers on platforms like Instagram, Twitter, and LinkedIn. This method handles inquiries, provides customer service, and facilitates transactions through private messages, maintaining a personal touch and enhancing customer engagement.<\/li> <li><strong>AI-powered customer interaction:<\/strong> Advanced personalization through machine learning in integrated AI systems within mobile apps and websites. These AI copilots and assistants offer intelligent, custom solutions, handling complex queries and personalized recommendations, thereby enhancing customer engagement and experience.<\/li> <\/ol>","name":"Types of conversational commerce","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/20\/voice-commerce-definition-examples-benefits-stats\/#Answer4"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","about":[{"@type":"Thing","name":"Conversational commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/Conversational_commerce#Thing"},{"@type":"Thing","name":"speech recognition (Q189436)","@id":"https:\/\/www.wikidata.org\/wiki\/Q189436#Thing"},{"@type":"Thing","name":"e-commerce","@id":"https:\/\/www.wikidata.org\/wiki\/Q484847"},"https:\/\/www.the-future-of-commerce.com\/2022\/04\/20\/voice-commerce-definition-examples-benefits-stats\/#About",{"@type":"Thing","name":"Commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/Commerce#Thing"},{"@type":"Thing","name":"E-commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/E-commerce"},{"@type":"Thing","name":"Virtual assistant","@id":"https:\/\/en.wikipedia.org\/wiki\/Virtual_assistant#Thing"},{"@type":"Thing","name":"Commerce","@id":"https:\/\/www.wikidata.org\/wiki\/Q26643#Thing"},{"@type":"Thing","name":"natural language understanding (Q1078276)","@id":"https:\/\/www.wikidata.org\/wiki\/Q1078276#Thing"}],"image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/voice-commerce_1200x375-1200x370.jpg","height":"370","width":"1200","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/voice-commerce_1200x375-1200x370.jpg"},"dateModified":"2024-07-11","datePublished":"2022-04-20","name":"What is voice commerce: Definition, Examples, Stats","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/20\/voice-commerce-definition-examples-benefits-stats\/","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/20\/voice-commerce-definition-examples-benefits-stats\/","description":"What is voice commerce or voice-based e-commerce? 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