[[{"@context":"http:\/\/schema.org","@type":"Answer","about":"http:\/\/www.wikidata.org\/entity\/Q110014713","url":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/","name":"What is total experience (TX)?","text":"Total experience is a business strategy that aims to create a better, holistic experience for everyone who engages with a brand (customers, employees, users, partners, etc.).","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"Multiexperience vs. omnichannel","about":"http:\/\/www.wikidata.org\/entity\/Q110014713","text":"Multiexperience (MX) became a buzzword after being featured as one of Gartner\u2019s Top 10 Strategic Technology Trends for 2020. It describes a strategy for designing digital experiences across multiple devices (websites, mobile apps, smart TVs, wearables), modalities (voice, touch, gesture), and touchpoints.  It\u2019s not to be confused with multichannel (or omnichannel), which seeks to unify an experience across different channels.","url":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"Answer","about":"http:\/\/www.wikidata.org\/entity\/Q110014713","name":"Total experience is the total package","text":"Total experience pulls CX, EX, UX and MX under a single approach to make a better, holistic experience for everyone. That\u2019s because, as we said earlier, none of these disciplines operate in a vacuum.","url":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#Answer3"},{"@context":"http:\/\/schema.org","@type":"Answer","about":"http:\/\/www.wikidata.org\/entity\/Q110014713","text":"Total experience asks us to reframe how we approach experience management altogether. But, don\u2019t worry! You don\u2019t have to transform overnight. There are a couple ways to adopt a TX approach now.","url":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/","name":"How to take a total experience approach","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#Answer4"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","description":"Total experience (TX) combines customer experience, employee experience, user experience, and multi-experience to transform business.","url":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/","about":[{"@type":"Thing","name":"customer experience","@id":"https:\/\/www.wikidata.org\/wiki\/Q984142"},"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#About","http:\/\/www.wikidata.org\/entity\/Q110014713",{"@type":"Thing","name":"User Experience","@id":"https:\/\/www.wikidata.org\/wiki\/Q1047808"},{"@type":"Thing","name":"Total Experience","@id":"https:\/\/www.wikidata.org\/wiki\/Q110014713"}],"datePublished":"2021-12-13T00:15:00Z","name":"What Is Total Experience: Definition, Benefits, Tips","headline":"What is Total Experience: Definition, benefits, tips","dateModified":"2023-12-22T16:14:00Z","hasPart":{"@type":"HowTo","name":"How to take a total experience approach?","about":[{"@id":"https:\/\/www.wikidata.org\/wiki\/Q1047808"},"http:\/\/www.wikidata.org\/entity\/Q67528917",{"@id":"https:\/\/www.wikidata.org\/wiki\/Q110014713"},"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#About",{"@id":"https:\/\/www.wikidata.org\/wiki\/Q984142"}],"step":[{"@type":"HowToStep","name":"Treat employee experience as a branding experience ","text":"Consumers care deeply about how corporations treat their employees. Delivering a great EX not only sets your team up to deliver a great CX, but it bolsters your reputation, which is increasingly important to customers. A great employee experience is one that makes it easy for employees to do their jobs. So, approach your EX through a CX lens.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#HowToStep1"},{"@type":"HowToStep","name":"Break down experience silos","text":"Just as CX challenges companies to break down silos between channels, TX challenges them to break down the barriers between experience management teams and solutions. Have experience leaders work together on (and be equally accountable for) experience-related initiatives. Especially those that intersect with each other.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#HowToStep2"}],"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#HowTo"},"image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/12\/SMB-equipped-to-grow_1200x375-1200x370.jpg","height":"370","width":"1200","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/12\/SMB-equipped-to-grow_1200x375-1200x370.jpg"},"subjectOf":{"@type":"FAQPage","name":"Total experience: Definition, benefits, tips of TX","description":"Total experience (TX) combines customer experience, employee experience, user experience, and multi-experience to transform business.","about":[{"@id":"https:\/\/www.wikidata.org\/wiki\/Q1047808"},"http:\/\/www.wikidata.org\/entity\/Q67528917",{"@id":"https:\/\/www.wikidata.org\/wiki\/Q110014713"},"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#About",{"@id":"https:\/\/www.wikidata.org\/wiki\/Q984142"}],"mainEntity":[{"@type":"Question","name":"What is total experience (TX)?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#Question1"},{"@type":"Question","name":"Multiexperience vs. omnichannel","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#Question2"},{"@type":"Question","name":"Total experience is the total package","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#Answer3"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#Question3"},{"@type":"Question","name":"How to take a total experience approach","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#Answer4"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#Question4"}],"abstract":"Total experience is based on the idea that no experience operates in a vacuum. Employee experience impacts customer experience. User experience impacts employee experience, and so on.","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#FAQPage"},"author":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g","height":96,"width":96,"@id":"https:\/\/secure.gravatar.com\/avatar\/283f827308e9964415916a9beba427c6?s=96&d=mm&r=g"},"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","name":"Emily Morrow","identifier":216,"@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","@id":"https:\/\/www.the-future-of-commerce.com\/"},"@id":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#BlogPosting"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2021","item":"https:\/\/www.the-future-of-commerce.com\/2021\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"12","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/12\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"13","item":"https:\/\/www.the-future-of-commerce.com\/2021\/\/12\/\/13\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"What is Total Experience: Definition, benefits, tips","item":"https:\/\/www.the-future-of-commerce.com\/2021\/12\/13\/total-experience-definition-benefits-tips\/#breadcrumbitem"}]}]