[[{"@context":"http:\/\/schema.org","@type":"Answer","name":"What is a data clean room?","text":"A data clean room is a secure digital environment where multiple parties can share user data and collaborate while maintaining strict privacy safeguards. It allows different parties such as brands, media publishers, and advertisers to share first-party and other customer data in a protected, controlled way. They can compare data and analyze it for aggregated results, but can\u2019t see raw data. Personally identifiable data is stripped out or hidden.","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/11\/what-is-a-data-clean-room-definition\/#Answer"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"How does a data clean room(DCR) work?","text":"<p>While data clean room technology varies depending on the provider, it generally has a basic operational framework with four steps:<\/p> <ol> <li><strong>Data loading<\/strong> - Companies load their first-party data into the clean room.<\/li> <li><strong>Security and privacy controls<\/strong> - Safeguards such as encryption and anonymization are applied.<\/li> <li><strong>Connection<\/strong> - Data sets are matched and sorted into cohorts.<\/li> <li><strong>Application<\/strong> - Companies participating in the data clean room can use the data for marketing research and campaigns.<\/li> <\/ol>","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/11\/what-is-a-data-clean-room-definition\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","publisher":{"@type":"Organization","address":{"@type":"PostalAddress","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"@id":"https:\/\/www.the-future-of-commerce.com\/"},"author":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/4f47e624eedc690ced9d0f8b84cf5149?s=96&d=mm&r=g","height":["96",96],"width":["96",96],"@id":"https:\/\/secure.gravatar.com\/avatar\/4f47e624eedc690ced9d0f8b84cf5149?s=96&d=mm&r=g"},"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","name":"Marcia Savage","identifier":298,"@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person"},"keywords":["First-party Data","Customer Engagement","GDPR","Digital Marketing","Consumer Data Privacy","Customer Data","Data Privacy","Marketing Strategies","Personalization and Privacy"],"about":["https:\/\/www.the-future-of-commerce.com\/2024\/04\/11\/what-is-a-data-clean-room-definition\/#About",{"@type":"Thing","name":"Customer data","@id":"https:\/\/en.wikipedia.org\/wiki\/Customer_data"},{"@type":"Thing","name":"Omnichannel Commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/Omnichannel#Thing"},{"@type":"Thing","name":"Customer experience","@id":"https:\/\/en.wikipedia.org\/wiki\/Customer_experience"},{"@type":"Thing","name":"Customer data platforms","@id":"https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform#Thing"},{"@type":"Thing","name":"Consumer privacy","@id":"https:\/\/en.wikipedia.org\/wiki\/Consumer_privacy#Thing"},{"@type":"Thing","name":"Marketing","@id":"https:\/\/en.wikipedia.org\/wiki\/Marketing"},{"@type":"Thing","name":"E-commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/E-commerce"},{"@type":"Thing","name":"Information privacy","@id":"https:\/\/en.wikipedia.org\/wiki\/Information_privacy#Thing"},{"@type":"Thing","name":"customer journey","@id":"https:\/\/www.wikidata.org\/wiki\/Q7901851"},{"@type":"Thing","name":"Data management platforms","@id":"https:\/\/en.wikipedia.org\/wiki\/Data_management_platform#Thing"},{"@type":"Thing","name":"Customer Engagement","@id":"https:\/\/en.wikipedia.org\/wiki\/Customer_engagement#Thing"}],"datePublished":"2024-04-11","url":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/11\/what-is-a-data-clean-room-definition\/","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/11\/what-is-a-data-clean-room-definition\/","description":"A data clean room is a software environment where multiple parties can securely share data. 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