[[{"@context":"http:\/\/schema.org","@type":"Answer","text":"Generation Z is defined by the Pew Research Center as anyone born after 1996. Most members of Generation Z are the offspring of Generation X cohorts. They\u2019ll be the most ethnically diverse generation in American history, as well as the largest, making up 27% of the US population. ","name":"What is Generation Z?","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#Answer"},{"@context":"http:\/\/schema.org","@type":"FAQPage","url":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/","about":[{"@type":"Thing","name":"Generation Z","@id":"https:\/\/en.wikipedia.org\/wiki\/Generation_Z"},"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#About","http:\/\/www.wikidata.org\/entity\/Q1987589"],"abstract":"Generation Z statistics: The values, deal-breakers, rules of engagement, and trends of the up-and-coming business leaders of tomorrow.","name":"What is Generation Z?","mainEntity":{"@type":"Question","name":"What is Generation Z?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#Answer"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#Question"},"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#FAQPage"},{"@context":"http:\/\/schema.org","@type":"SpeakableSpecification","xpath":"\/\/span[@id=\"what-is-generation-z\"]","description":"Generation Z is defined by the Pew Research Center as anyone born after 1996. Most members of Generation Z are the offspring of Generation X cohorts.","name":"What is Generation Z","url":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#SpeakableSpecification"},{"@context":"http:\/\/schema.org","@type":"WebPage","speakable":{"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#SpeakableSpecification"},"subjectOf":{"@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#FAQPage"},"name":"Generation Z stats: How marketers can reach the up-and-coming buyer","about":["http:\/\/www.wikidata.org\/entity\/Q1987589","https:\/\/en.wikipedia.org\/wiki\/Generation_Z"],"url":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/","abstract":"Millennials may have \u201cruined\u201d everything from dating to diamonds, but the next generation is quickly on the rise, ready to take their turn at the wheel leading companies and society. So what are the Generation Z statistics that marketers need to know in order to connect with the next generation of buyers and decision makers in a meaningful way?  This younger generation is more diverse than ever, readily admits they\u2019re almost \u201cconstantly online,\u201d and is changing the future of buying with regard to B2B and B2C.","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#WebPage"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2020","item":"https:\/\/www.the-future-of-commerce.com\/2020\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"02","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/02\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"07","item":"https:\/\/www.the-future-of-commerce.com\/2020\/\/02\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Generation Z stats: How marketers can reach  the up-and-coming buyer","item":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/07\/generation-z-statistics\/#breadcrumbitem"}]}]