{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/content-marketing\/#CollectionPage","headline":"Content Marketing Category","description":"

Content marketing is a type of marketing involving the creation of blogs, videos, white papers, and other types of content to develop brand awareness and potentially sales. Rather than pitching products, content marketing is designed to reach target audiences by being highly relevant and valuable to their business.<\/p>\n

\"Banner<\/a><\/p>\n

Bookmark this page to learn content marketing benefits and tips. Topics include:<\/p>\n

    \n
  1. Why content is key to driving sales<\/li>\n
  2. How content boosts customer loyalty<\/li>\n
  3. User-generated content marketing on TikTok<\/li>\n<\/ol>\n","url":"https:\/\/www.the-future-of-commerce.com\/marketing\/content-marketing\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/23\/defending-your-marketing-budget\/","headline":"Defending your marketing budget in 2023","url":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/23\/defending-your-marketing-budget\/","datePublished":"2022-11-23","dateModified":"2023-03-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/23\/defending-your-marketing-budget\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/#Person","name":"David 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