{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/purpose\/#CollectionPage","headline":"Purpose Category","description":"

Consumers today expect businesses to have a purpose beyond making money. They want to do business with brands that share their values. Having a clear purpose has become key to business success.<\/p>\n

In our expert archives and thought leadership, you’ll learn:<\/p>\n

    \n
  1. How to embed sustainability into your business<\/li>\n
  2. The rise of the circular economy<\/li>\n
  3. Diversity and equality strategies<\/li>\n
  4. The state of gender equality in business<\/li>\n
  5. The role of purpose in employee retention<\/li>\n<\/ol>\n","url":"https:\/\/www.the-future-of-commerce.com\/purpose\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/05\/sustainability-trends-2024\/","headline":"Sustainability trends 2024: More transparency, less greenwashing","url":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/05\/sustainability-trends-2024\/","datePublished":"2024-02-05","dateModified":"2025-01-30","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/05\/sustainability-trends-2024\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/#Person","name":"Geert 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