{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/purpose\/purpose-general\/#CollectionPage","headline":"Purpose Category","description":"","url":"https:\/\/www.the-future-of-commerce.com\/purpose\/purpose-general\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/05\/sustainability-trends-2024\/","headline":"Sustainability trends 2024: More transparency, less greenwashing","url":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/05\/sustainability-trends-2024\/","datePublished":"2024-02-05","dateModified":"2025-01-30","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/05\/sustainability-trends-2024\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/#Person","name":"Geert Leeman","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/","identifier":636,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/01\/Sustainability_2023-FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/01\/Sustainability_2023-FTR.jpg","height":375,"width":1200},"keywords":["2024 Trends","E-commerce Returns","ESG | Environmental Social Governance","Sustainability","Sustainable Commerce","Sustainable Retail","Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/12\/28\/best-reads-of-2023\/","headline":"Best reads of 2023: Our picks for top articles of the year","url":"https:\/\/www.the-future-of-commerce.com\/2023\/12\/28\/best-reads-of-2023\/","datePublished":"2023-12-28","dateModified":"2024-01-08","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/12\/28\/best-reads-of-2023\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Yusavage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","identifier":298,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/12\/best-reads-2023_FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/12\/best-reads-2023_FTR.jpeg","height":375,"width":1200},"keywords":["AI (Artificial Intelligence)","Commerce Trends","Content Marketing","Digital Supply Chain","Future Commerce Trends","Thought Leadership","Workplace Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/11\/01\/generation-x-definition-years-stats-work-spending-trends\/","headline":"Generation X: Years, stats, work, spending trends","url":"https:\/\/www.the-future-of-commerce.com\/2023\/11\/01\/generation-x-definition-years-stats-work-spending-trends\/","datePublished":"2023-11-01","dateModified":"2025-03-20","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/11\/01\/generation-x-definition-years-stats-work-spending-trends\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Yusavage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","identifier":298,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/11\/Gen-X_FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/11\/Gen-X_FTR.jpeg","height":375,"width":1200},"keywords":["Consumer Behavior","Generation X","Generation Z","Millennials","Workplace Culture","Workplace Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/09\/13\/psychological-safety-definition-examples\/","headline":"Psychological safety: Why companies need a fearless culture","url":"https:\/\/www.the-future-of-commerce.com\/2023\/09\/13\/psychological-safety-definition-examples\/","datePublished":"2023-09-13","dateModified":"2025-06-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/09\/13\/psychological-safety-definition-examples\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emilia-stoeckler\/#Person","name":"Emilia St\u00f6ckler","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emilia-stoeckler\/","identifier":772,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5a423d9a9abe0ecef0ac3f054ce5c1b58e85bb656eb2b160be82a1d772cd7062?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5a423d9a9abe0ecef0ac3f054ce5c1b58e85bb656eb2b160be82a1d772cd7062?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/09\/Psychological-safety_FTR-1.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/09\/Psychological-safety_FTR-1.jpeg","height":375,"width":1200},"keywords":["Business Innovation","Employee Development","Employee Engagement","Employee Experience","Employee Mental Health","Health and Wellness","Innovation","SAP Partners","Workplace Culture","Workplace Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/31\/esg-data-strategy-sustainability\/","headline":"ESG data strategy: Driving sustainability across the value chain","url":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/31\/esg-data-strategy-sustainability\/","datePublished":"2023-07-31","dateModified":"2024-04-10","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/31\/esg-data-strategy-sustainability\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/richard-mackay\/#Person","name":"Richard Mackay","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/richard-mackay\/","identifier":765,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/11f5cde2efd4000b416a82bba03d1c8a62db2912c3313daf9a6dd6fd960d59fb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/11f5cde2efd4000b416a82bba03d1c8a62db2912c3313daf9a6dd6fd960d59fb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/Circular-commerce-sustainability_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/01\/Circular-commerce-sustainability_1200x375.jpg","height":375,"width":1200},"keywords":["ESG | Environmental Social Governance","Ethical Supply Chain","PIM | Product Information Management","SAP Partners","Sustainability","Sustainable Commerce","Transparency In Business"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/25\/digital-product-passport-eu\/","headline":"Digital product passports: EU legislates circular economy","url":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/25\/digital-product-passport-eu\/","datePublished":"2023-07-25","dateModified":"2024-03-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/25\/digital-product-passport-eu\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/casey-paxton\/#Person","name":"Casey Paxton","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/casey-paxton\/","identifier":760,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fe69e40359d937487577575f545bd98d7705ed1c04b47f137bfa1991db1a8221?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fe69e40359d937487577575f545bd98d7705ed1c04b47f137bfa1991db1a8221?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/07\/digital-product-passport-FTR-2-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/07\/digital-product-passport-FTR-2-1.jpg","height":375,"width":1200},"keywords":["Circular Economy","EU Data Regulations","PIM | Product Information Management","SAP Partners","Sustainable Commerce"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/19\/fashion-recommerce-model\/","headline":"Fashion recommerce: A better model for a more sustainable future","url":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/19\/fashion-recommerce-model\/","datePublished":"2023-07-19","dateModified":"2024-07-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/19\/fashion-recommerce-model\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/santhosini-k\/#Person","name":"Santhosini K","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/santhosini-k\/","identifier":763,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/368854f83bab5134f8b4d01a7aabbd7374051cccfa2ad3bb9bd808d78b8e51b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/368854f83bab5134f8b4d01a7aabbd7374051cccfa2ad3bb9bd808d78b8e51b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Five-simple-ideas-DTC-Company_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Five-simple-ideas-DTC-Company_FTR.jpg","height":375,"width":1200},"keywords":["Circular Economy","Fashion E-commerce","Fashion Industry","Recommerce","Sustainable Commerce","Sustainable Fashion","Sustainable Retail"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/17\/study-shows-csr-and-esg-programs-under-pressure\/","headline":"Study shows CSR and ESG programs under pressure","url":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/17\/study-shows-csr-and-esg-programs-under-pressure\/","datePublished":"2023-07-17","dateModified":"2023-07-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/07\/17\/study-shows-csr-and-esg-programs-under-pressure\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Yusavage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","identifier":298,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/07\/future-of-analytics-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/07\/future-of-analytics-1.jpg","height":375,"width":1200},"keywords":["Corporate Social Responsibility","ESG | Environmental Social Governance"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/06\/13\/zillennials-dont-underestimate-this-overlooked-generation\/","headline":"Zillennials: Don’t underestimate this overlooked generation","url":"https:\/\/www.the-future-of-commerce.com\/2023\/06\/13\/zillennials-dont-underestimate-this-overlooked-generation\/","datePublished":"2023-06-13","dateModified":"2023-10-24","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/06\/13\/zillennials-dont-underestimate-this-overlooked-generation\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/#Person","name":"David Rand","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/","identifier":662,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/06\/zillennials-FTR3-3.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/06\/zillennials-FTR3-3.jpg","height":375,"width":1200},"keywords":["Digital Marketing","Digital Natives","Employee Engagement","Employee Mental Health","Generation Z","Millennials"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/06\/12\/benefits-of-pim-circular-economy\/","headline":"Benefits of PIM for solving circular economy challenges","url":"https:\/\/www.the-future-of-commerce.com\/2023\/06\/12\/benefits-of-pim-circular-economy\/","datePublished":"2023-06-12","dateModified":"2023-12-21","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/06\/12\/benefits-of-pim-circular-economy\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/andrew-litynskyj\/#Person","name":"Andrew Litynskyj","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/andrew-litynskyj\/","identifier":751,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8d754ddddb65b4c89aaa63ce660fc4bd908269fd9b980021f8767fd305847849?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d754ddddb65b4c89aaa63ce660fc4bd908269fd9b980021f8767fd305847849?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/FCEE_Inflation_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/FCEE_Inflation_1200x375.jpg","height":375,"width":1200},"keywords":["Circular Economy","Closed Loop Production","inriver","PIM | Product Information Management","SAP Partners","Sustainability","Sustainable Commerce"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/purpose\/purpose-general\/","name":"Purpose","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Purpose"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/sustainability\/","name":"Sustainability","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sustainability","http:\/\/www.wikidata.org\/entity\/Q219416"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sustainability-in-business\/","name":"Sustainability in Business","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sustainable_business"]}]}