{"@context":"http:\/\/schema.org","@type":"Person","sameAs":["https:\/\/twitter.com\/thebookoflisa","https:\/\/www.linkedin.com\/in\/thebookoflisa"],"name":"Lisa James","description":"Lisa develops suitable strategy, messaging, and positioning to support respective business and pipeline objectives for executing and managing campaigns.  She\u2019s skilled at identifying frameworks to drive sales pipeline across various channels, such as paid advertisements, nurture, outbound sales campaigns, 3rd party sponsorships, and webinars to achieve desired campaign goals. Lisa also excels at overseeing and coordinating marketing campaign calendars, and identifying resources needed to ensure operational alignment and efficiency.","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/lisa-james\/","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/lisa-james\/#Person"}