{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/deutsch\/marketing-deutsch\/#CollectionPage","headline":"Marketing Category","description":"","url":"https:\/\/www.the-future-of-commerce.com\/deutsch\/marketing-deutsch\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/10\/omr-festival-das-digitale-universum-wartet-auf-uns\/","headline":"OMR Festival: Das digitale Universum wartet auf uns","url":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/10\/omr-festival-das-digitale-universum-wartet-auf-uns\/","datePublished":"2024-04-10","dateModified":"2024-10-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/10\/omr-festival-das-digitale-universum-wartet-auf-uns\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kai-stuebane\/#Person","name":"Kai St\u00fcbane","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kai-stuebane\/","identifier":612,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/908bffb87d0c3ee7e3c6187b905fb483f1bd1c5ab1e4d44bbd9fbe0fac71654a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/908bffb87d0c3ee7e3c6187b905fb483f1bd1c5ab1e4d44bbd9fbe0fac71654a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/ow-to-create-a-virtual-event.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/03\/ow-to-create-a-virtual-event.jpg","height":375,"width":1200},"keywords":["AI (Artificial Intelligence)","B2B","Commerce"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/03\/die-wahrheit-uber-die-kaufkraft-der-generation-z\/","headline":"Die Wahrheit \u00fcber die Kaufkraft der Generation Z","url":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/03\/die-wahrheit-uber-die-kaufkraft-der-generation-z\/","datePublished":"2024-04-03","dateModified":"2024-05-25","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/04\/03\/die-wahrheit-uber-die-kaufkraft-der-generation-z\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jasmine-glasheen\/#Person","name":"Jasmine Glasheen","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jasmine-glasheen\/","identifier":687,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bbe990b08118cf49388e37c8fc87059575ef7ffece229306aa1596dff908b1c2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bbe990b08118cf49388e37c8fc87059575ef7ffece229306aa1596dff908b1c2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/11\/Gen-Z-Purchasing_HALF.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/11\/Gen-Z-Purchasing_HALF.jpg","height":278,"width":707},"keywords":["Consumer Behavior","Generation Z","Retail Trends","Sustainable Retail"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/03\/13\/life-sciences-intelligente-crm-systeme-fur-vertrieb-und-marketing\/","headline":"Life Sciences: Intelligente CRM-Systeme optimieren Vertrieb und Marketing","url":"https:\/\/www.the-future-of-commerce.com\/2024\/03\/13\/life-sciences-intelligente-crm-systeme-fur-vertrieb-und-marketing\/","datePublished":"2024-03-13","dateModified":"2024-05-27","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/03\/13\/life-sciences-intelligente-crm-systeme-fur-vertrieb-und-marketing\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tatiana-voytsenko-andreas-nuechter\/#Person","name":"Tatiana Voytsenko & Andreas N\u00fcchter","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tatiana-voytsenko-andreas-nuechter\/","identifier":803,"description":"Tatiana Voytsenko (links) arbeitet als Business Development Advisor bei SAP CX. Andreas N\u00fcchter (rechts) ist SAP CX Expert for Retail \/ Wholesale, Professional Services and Consumer Products.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/92d7ab291c14bc6c697ce1acd0dd3ade700afc90d2e30bd0c6ea6eaae2a09da6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/92d7ab291c14bc6c697ce1acd0dd3ade700afc90d2e30bd0c6ea6eaae2a09da6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/08\/AI-in-healthcare-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/08\/AI-in-healthcare-FTR-1.jpg","height":375,"width":1200},"keywords":["B2B Marketing","Life-Sciences","Vertrieb"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/07\/marketingtrends-2024-mehr-ki-und-emotionen\/","headline":"Marketingtrends 2024: Die Wende zu KI und Emotionen","url":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/07\/marketingtrends-2024-mehr-ki-und-emotionen\/","datePublished":"2024-02-07","dateModified":"2024-11-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/02\/07\/marketingtrends-2024-mehr-ki-und-emotionen\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jack-dyson\/#Person","name":"Jack Dyson","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jack-dyson\/","identifier":152,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0d3b4b398e8aea3b7b406b7f646a735eb4ec2827c327fa6570e9ce500329a73a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0d3b4b398e8aea3b7b406b7f646a735eb4ec2827c327fa6570e9ce500329a73a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/02\/Marketing.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/02\/Marketing.jpeg","height":375,"width":1202},"keywords":["B2C Marketing","KI"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/31\/e-commerce-trends-2024-15-x-einblick-in-die-zukunft\/","headline":"E-Commerce-Trends 2024: 15 x Einblick in die Zukunft","url":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/31\/e-commerce-trends-2024-15-x-einblick-in-die-zukunft\/","datePublished":"2024-01-31","dateModified":"2024-04-24","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/31\/e-commerce-trends-2024-15-x-einblick-in-die-zukunft\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/#Person","name":"Geert Leeman","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/","identifier":636,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/12\/ecommerce-trends-2024_FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/12\/ecommerce-trends-2024_FTR.jpeg","height":375,"width":1200},"keywords":["Datenschutz","Kundenerlebnis"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/24\/tchibo-vom-kaffee-versand-zum-echten-omnichannel-angebot\/","headline":"Tchibo: Vom Kaffee-Versand zum Omnichannel-Angebot","url":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/24\/tchibo-vom-kaffee-versand-zum-echten-omnichannel-angebot\/","datePublished":"2024-01-24","dateModified":"2024-10-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/24\/tchibo-vom-kaffee-versand-zum-echten-omnichannel-angebot\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/stefan-binkowski\/#Person","name":"Stefan Binkowski","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/stefan-binkowski\/","identifier":714,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/21c03d799d21cd6340e006b086554a0b40864e597288f0e9cf478ad3f077edf0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21c03d799d21cd6340e006b086554a0b40864e597288f0e9cf478ad3f077edf0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/11\/the-future-is-omnichannel_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/11\/the-future-is-omnichannel_1200x375.jpg","height":375,"width":1200},"keywords":["Digital Commerce Trends","Omnichannel Commerce","Omnichannel Customer Experience"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/17\/willkommen-bei-der-generation-alpha\/","headline":"Willkommen bei der Generation Alpha: Definition, Statistiken, Prognosen","url":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/17\/willkommen-bei-der-generation-alpha\/","datePublished":"2024-01-17","dateModified":"2024-01-24","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/17\/willkommen-bei-der-generation-alpha\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/#Person","name":"Tracey Wallace","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","identifier":367,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2002-Generation-Alpha_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2002-Generation-Alpha_FTR.jpg","height":375,"width":1200},"keywords":["Generation Alpha"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/11\/energieversorger-zeitenwende-erfolgreich-bewaltigen\/","headline":"Energieversorger: So l\u00e4sst sich die Zeitenwende erfolgreich bew\u00e4ltigen","url":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/11\/energieversorger-zeitenwende-erfolgreich-bewaltigen\/","datePublished":"2023-10-11","dateModified":"2023-11-02","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/11\/energieversorger-zeitenwende-erfolgreich-bewaltigen\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/britta-schwab\/#Person","name":"Britta Schwab","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/britta-schwab\/","identifier":775,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/47ce8f885dda14053855e78cdac7c1e960fe371615e4c7440b5ec410c0811bf8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/47ce8f885dda14053855e78cdac7c1e960fe371615e4c7440b5ec410c0811bf8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/03\/FCEE142_Utilities_HB.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/03\/FCEE142_Utilities_HB.jpg","height":375,"width":1200},"keywords":["Kundenbeziehung","Kundenerlebnis"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/04\/12\/chatgpt-fur-unternehmen-was-ist-dran-an-dieser-kunstlichen-intelligenz\/","headline":"ChatGPT f\u00fcr Unternehmen: Was ist dran an dieser K\u00fcnstlichen Intelligenz?","url":"https:\/\/www.the-future-of-commerce.com\/2023\/04\/12\/chatgpt-fur-unternehmen-was-ist-dran-an-dieser-kunstlichen-intelligenz\/","datePublished":"2023-04-12","dateModified":"2024-07-24","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/04\/12\/chatgpt-fur-unternehmen-was-ist-dran-an-dieser-kunstlichen-intelligenz\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/#Person","name":"David Rand","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/","identifier":662,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/03\/chatGPT-for-business_FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/03\/chatGPT-for-business_FTR.jpeg","height":375,"width":1200},"keywords":["ChatGPT","KI","K\u00fcnstliche Intelligenz"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/03\/01\/immersive-technologien-praxis-customer-experience-verbessern\/","headline":"Immersive Technologien in der Praxis: Drei Wege zu einer besseren Customer Experience","url":"https:\/\/www.the-future-of-commerce.com\/2023\/03\/01\/immersive-technologien-praxis-customer-experience-verbessern\/","datePublished":"2023-03-01","dateModified":"2023-02-28","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/03\/01\/immersive-technologien-praxis-customer-experience-verbessern\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-popov\/#Person","name":"Kosta Popov","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-popov\/","identifier":661,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/35faf9f4c8e1ebfa51e1ce4fe3def65f4935a1bf42a8ad5d16ed39a0650f3897?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/35faf9f4c8e1ebfa51e1ce4fe3def65f4935a1bf42a8ad5d16ed39a0650f3897?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/12\/Immersive-Tech_FTR-optimized.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/12\/Immersive-Tech_FTR-optimized.jpg","height":375,"width":1200},"keywords":["Immersive Technologien","Metaverse"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/deutsch\/customer-experience-deutsch\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},"Die Zukunft des Handels: Deutsch",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/deutsch\/marketing-deutsch\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}]}