What is a customer data platform? A CDP is a prebuilt software system that collects, organizes, and centralizes customer data to build comprehensive customer profiles for use in marketing and other business operations.<\/p>\n
Benefits of a customer data platform include:<\/p>\n
Keep this page handy to keep up with the latest CDP trends and best practices.<\/p>\n","url":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/cdp-customer-data-platform-general\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/02\/25\/oem-automotive-brand-management\/","headline":"OEM automotive brand management: Dealership risks and strategies","url":"https:\/\/www.the-future-of-commerce.com\/2025\/02\/25\/oem-automotive-brand-management\/","datePublished":"2025-02-25","dateModified":"2025-03-11","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/02\/25\/oem-automotive-brand-management\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/sebastien-trahan\/#Person","name":"Sebastien 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