{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/consent-data-management\/#CollectionPage","headline":"Consent data management Category","description":"","url":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/consent-data-management\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/05\/29\/customer-data-management-best-practices\/","headline":"As data breaches abound, customer data management becomes C-suite priority","url":"https:\/\/www.the-future-of-commerce.com\/2025\/05\/29\/customer-data-management-best-practices\/","datePublished":"2025-05-29","dateModified":"2025-05-30","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/05\/29\/customer-data-management-best-practices\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/04\/Customer-Data-Management-Best-Practices_FTR-2.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/04\/Customer-Data-Management-Best-Practices_FTR-2.jpg","height":375,"width":1200},"keywords":["CDM | Customer Data Management","CDP | Customer Data Platform","Customer Data"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/","headline":"Privacy-enhancing technologies rise as cookies face uncertainty","url":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/","datePublished":"2023-10-18","dateModified":"2024-08-28","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/10\/18\/privacy-enhancing-technologies-definition-examples\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/#Person","name":"David Rand","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/","identifier":662,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/10\/privacy-enhancing-technologies-FTR-2.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/10\/privacy-enhancing-technologies-FTR-2.jpg","height":375,"width":1200},"keywords":["CIAM | Customer Identity and Access Management","Consumer Data Privacy","Consumer Privacy","Customer Data Strategy","Data Privacy","Marketing Trends","Personalization and Privacy","Privacy"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/cpgs-face-double-crisis-economic-conditions-marketing-data-gap\/","headline":"CPGs face double crisis: Economic conditions, marketing data gap","url":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/cpgs-face-double-crisis-economic-conditions-marketing-data-gap\/","datePublished":"2022-12-01","dateModified":"2024-05-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/01\/cpgs-face-double-crisis-economic-conditions-marketing-data-gap\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/sunny-neely\/#Person","name":"Sunny Neely","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/sunny-neely\/","identifier":562,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5de591e46ba27246c19cdbceb8be43b96b0d92372a2b29a27d2b299768952f65?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5de591e46ba27246c19cdbceb8be43b96b0d92372a2b29a27d2b299768952f65?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/12\/CPG-customer-marketing-FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/12\/CPG-customer-marketing-FTR.jpg","height":375,"width":1200},"keywords":["CIAM | Customer Identity and Access Management","CPG | Consumer Packaged Goods","CPG Brands","First-party Data","Marketing Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/10\/27\/redefining-customer-data-strategy\/","headline":"Redefining your customer data strategy for amazing results","url":"https:\/\/www.the-future-of-commerce.com\/2022\/10\/27\/redefining-customer-data-strategy\/","datePublished":"2022-10-27","dateModified":"2023-08-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/10\/27\/redefining-customer-data-strategy\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-norris\/#Person","name":"John Norris","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-norris\/","identifier":505,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/efdb1b9cc87e66badf853cb7d8ccd127accde64c543369006fb585a972686505?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/efdb1b9cc87e66badf853cb7d8ccd127accde64c543369006fb585a972686505?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/10\/CDP-FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/10\/CDP-FTR.jpg","height":375,"width":1200},"keywords":["CDP | Customer Data Platform","Consent Data Management","Consumer Data Privacy","Customer Data Strategy"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","headline":"All eyes on the future of connecting customer and business data at Sapphire","url":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","datePublished":"2022-06-15","dateModified":"2023-08-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/06\/15\/connecting-customer-data-and-business-data-at-sapphire\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Rainbow-Owl_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Rainbow-Owl_1200x375.jpg","height":375,"width":1200},"keywords":["CDM | Customer Data Management","CDP | Customer Data Platform","CRM | Customer Relationship Management","Customer Data","SAP Customer Data Platform","Sapphire"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/23\/consumer-behavior-2022\/","headline":"Adapting to adapting: Keeping up on changing consumer behavior","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/23\/consumer-behavior-2022\/","datePublished":"2022-05-23","dateModified":"2023-01-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/23\/consumer-behavior-2022\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/#Person","name":"Geert Leeman","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/geert-leeman\/","identifier":636,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c5cfa20610e2093b065e87f3796777cf9b64f4b5181391f5eaeb624b9525f2b8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/covid-customer-behavior-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/covid-customer-behavior-FTR.jpeg","height":375,"width":1200},"keywords":["Analytics","Brand Engagement","Business Data Analytics","Buying Behavior after COVID-19","Consumer Behavior","COVID-19 | Coronavirus","Customer Engagement","Employee Engagement","Employee Experience","Leadership","Netflix","Personalization","Predictive Analytics","Visual Content"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/11\/customer-data-privacy-trends-building-trust\/","headline":"Customer data privacy trends: Building trust, post-pandemic","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/11\/customer-data-privacy-trends-building-trust\/","datePublished":"2022-05-11","dateModified":"2023-07-05","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/11\/customer-data-privacy-trends-building-trust\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/maya-hicks\/#Person","name":"Maya Hicks","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/maya-hicks\/","identifier":653,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/68796b57663f8ec1c77df6da67d58773b012d531cf1028c8715f56b3474a6899?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68796b57663f8ec1c77df6da67d58773b012d531cf1028c8715f56b3474a6899?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/customer-data-privacy_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/customer-data-privacy_1200x375.jpg","height":375,"width":1200},"keywords":["CDP | Customer Data Platform","Consumer Privacy","Consumer Trust","Customer Trust","SAP Customer Data Platform"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/12\/business-agility-customer-data\/","headline":"Turn on a dime: Business agility starts with customer data management","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/12\/business-agility-customer-data\/","datePublished":"2022-04-12","dateModified":"2022-10-27","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/12\/business-agility-customer-data\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/data-at-the-core-of-CX_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/data-at-the-core-of-CX_1200x375.jpg","height":375,"width":1200},"keywords":["Business Innovation","CDM | Customer Data Management","Customer Engagement","Customer Experience | CX","First-party Data","Intelligent Enterprise"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/07\/benefits-of-first-party-data-spot-on-marketing-fantastic-results\/","headline":"Benefits of first-party data: Spot-on marketing, fantastic results","url":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/07\/benefits-of-first-party-data-spot-on-marketing-fantastic-results\/","datePublished":"2022-04-07","dateModified":"2023-04-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/04\/07\/benefits-of-first-party-data-spot-on-marketing-fantastic-results\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/meghann-york\/#Person","name":"Meghann York","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/meghann-york\/","identifier":646,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ab3c7e077777468bc99553d3ade449ef5f54dfb021cd9a673ab436ebf7bf834d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ab3c7e077777468bc99553d3ade449ef5f54dfb021cd9a673ab436ebf7bf834d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/benefits-of-first-party-data_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/04\/benefits-of-first-party-data_1200x375.jpg","height":375,"width":1200},"keywords":["Customer Loyalty","First-party Data","Marketing","Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/28\/the-data-gravity-effect-when-less-is-more\/","headline":"The data gravity effect: When less is more","url":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/28\/the-data-gravity-effect-when-less-is-more\/","datePublished":"2022-03-28","dateModified":"2022-05-10","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/03\/28\/the-data-gravity-effect-when-less-is-more\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Is-more-data-better_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/03\/Is-more-data-better_1200x375.jpg","height":375,"width":1200},"keywords":["CDP | Customer Data Platform","CIAM | Customer Identity and Access Management","Customer Profile Management","Personalization"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/","name":"CDP: Customer Data Platform","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/cdp-customer-data-platform-general\/","name":"CDP: Customer Data Platform","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data_platform"]},"Consent data management",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sap-sapphire-general\/customer-data-sapphire\/","name":"Customer Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data","http:\/\/www.wikidata.org\/entity\/Q56278300"]},"Customer profiles: Customer Identity + Access Management (CIAM) for B2B and B2C",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/cdp-customer-data-platform-solution\/data-privacy\/","name":"Data Privacy: Laws, Consumer Expectations","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Consumer_privacy"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}]}