[[{"@context":"http:\/\/schema.org","@type":"Answer","text":"User generated content (UGC), also known as consumer-generated content, is a marketing term for any publicly facing brand-specific content created by users themselves rather than by brands.","name":"What is user-generated content?","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"types of UGC (user-generated content)","text":"
  1. Videos<\/li>
  2. Images<\/li>
  3. Product reviews<\/li>
  4. Customer testimonials<\/li>
  5. Forum comments<\/li>
  6. Blog posts and blog comments<\/li>
  7. Audio clips and podcasts<\/li> <\/ol>","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"5 benefits of UGC","text":"
    1. Cost efficiency<\/li>
    2. Time savings<\/li>
    3. Timely customer feedback<\/li>
    4. Community building<\/li>
    5. More traffic, conversions, and revenues<\/li> <\/ol>","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#Answer3"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","dateModified":"2023-03-31","keywords":["TikTok","Social Media","Digital Marketing","Marketing Trends","https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#BlogPosting#9"],"description":"User generated content has become a strategic marketing tool. Find out what it is, learn the benefits, and see examples of UGC.","sameAs":"https:\/\/en.wikipedia.org\/wiki\/User-generated_content","about":["https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#About","Social Media","Marketing","https:\/\/en.wikipedia.org\/wiki\/User-generated_content","https:\/\/www.wikidata.org\/wiki\/Q579716",{"@type":"Thing","name":"User Generated Content (UGC)","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#Thing"}],"image":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/10\/User-Generated-content_FTR-1200x370.jpg","datePublished":"2022-11-01","url":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/","name":"User generated content: Definition, benefits, examples","headline":"User generated content: Definition, benefits, examples","subjectOf":{"@type":"FAQPage","name":"User-generated content","about":["https:\/\/www.wikidata.org\/wiki\/Q579716",{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#Thing"},"https:\/\/en.wikipedia.org\/wiki\/User-generated_content"],"mainEntity":[{"@type":"Question","name":"What is user-generated content?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#Question1"},{"@type":"Question","name":"types of UGC (user-generated content)","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#Question2"},{"@type":"Question","name":"5 benefits of UGC","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#Answer3"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#Question3"}],"abstract":"With the wild popularity of social media like TikTok, user generated content has become a key tool for savvy marketers looking to elevate their brand. The organic nature of UGC provides instant credibility and authenticity. Studies show that organic content is more effective than branded content in swaying consumers to make a buying decision. While people pay attention to what their peers say about a brand, they\u2019re apt to tune out branded marketing content, especially if they receive too much of it.","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#FAQPage"},"author":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/c437b2aea84e78e5b508c12698f73553?s=96&d=mm&r=g","height":96,"width":96,"@id":"https:\/\/secure.gravatar.com\/avatar\/c437b2aea84e78e5b508c12698f73553?s=96&d=mm&r=g"},"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/","name":"David Rand","identifier":662,"@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/#Person"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","@id":"https:\/\/www.the-future-of-commerce.com\/"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#BlogPosting"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2022","item":"https:\/\/www.the-future-of-commerce.com\/2022\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"11","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/11\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"01","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/11\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"User generated content: Definition, benefits, examples","item":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/01\/user-generated-content-definition-examples\/#breadcrumbitem"}]}]