{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/#CollectionPage","headline":"Customer Engagement Category","description":"<p>Customer engagement is a core function of marketing. It involves building deeper connections with customers who are genuinely invested in a brand and its products and services.<\/p>\n<p><a href=\"https:\/\/emarsys.com\/power-to-the-marketer-festival-2024\/omnichannel-masterclass\/?source=blogs-glo-FoC\" target=\"_blank\" rel=\"noopener\"><img class=\"aligncenter wp-image-89845 size-full\" src=\"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/04\/Power-To-Marketer-2024-FoC-category-banner.jpg\" alt=\"Banner illustration of a woman wearing sunglasses that says: CONTENT. CHANNELS. PERSONALIZATION. POWERHOUSE RESULTS. Power to The Marketer has it all, from REAL-LIFE success stories of engagement driving transformational business results to learning sessions packed with actionable takeaways. Register now.\" width=\"1202\" height=\"250\" \/><\/a><\/p>\n<p>Truly engaged customers are more likely to stick around, and also can attract more customers.<\/p>\n<p>In our expert archives, learn the top trends and best practices for improving customer engagement. 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