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SEO stands for search engine optimization and has become a core function of marketing. It’s a process for optimizing how high a web page appears in Google and other search engines.<\/p>\n

Marketers focus on SEO to ensure their brand and its content are found by customers and potential customers.<\/p>\n

The world of SEO moves fast, so bookmark this page to keep up with the latest news and trends. Topics include:<\/p>\n

    \n
  1. Google algorithm updates<\/li>\n
  2. Sustainable websites and SEO<\/li>\n
  3. Online reputation management<\/li>\n<\/ol>\n","url":"https:\/\/www.the-future-of-commerce.com\/marketing\/seo\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/05\/01\/google-ai-overviews-the-seo-impact-and-5-steps-brands-need-to-take\/","headline":"Google AI Overviews are here: The SEO impact and 5 steps brands need to take","url":"https:\/\/www.the-future-of-commerce.com\/2025\/05\/01\/google-ai-overviews-the-seo-impact-and-5-steps-brands-need-to-take\/","datePublished":"2025-05-01","dateModified":"2025-05-13","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/05\/01\/google-ai-overviews-the-seo-impact-and-5-steps-brands-need-to-take\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jason-khoo\/#Person","name":"Jason 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