[[{"@context":"http:\/\/schema.org","@type":"Answer","text":"Retail gamification is the integration of fun, challenging, and sometimes addictive game-like elements and mechanics into retail environments \u2013 most often loyalty programs \u2013 to drive customer engagement, loyalty, and certain repeat behaviors.","name":"What is retail gamification?","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/08\/gamification-in-retail-types-benefits-examples\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"<ol> <li><strong>Points and rewards:<\/strong> Customers accumulate points or virtual badges and earn prizes for actions like making a purchase, writing a review, or sharing feedback about brands and products on social media.<\/li> <li><strong>Contests and competitions:<\/strong> Retailers host challenges such as photo contests, trivia quizzes, or contests tied to television shows, movies, or actual board games.<\/li> <li><strong>Loyalty programs:<\/strong> Brands establish prize levels based on a customer's purchasing history. The more they buy, the higher the reward. Airlines, grocers, and coffee shops use this tactic heavily.<\/li> <li><strong>NFTs:<\/strong> Some retailers are experimenting with introducing non-fungible tokens (NFTs) into elements of games and as prizes or rewards. NFTs are one-of-a kind digital collectibles like artwork, music, memes, trading cards, and video game wealth.<\/li> <\/ol>","name":"Types of gamification programs","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/08\/gamification-in-retail-types-benefits-examples\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","about":["http:\/\/www.wikidata.org\/entity\/Q37158","https:\/\/en.wikipedia.org\/wiki\/Loyalty_program","http:\/\/www.wikidata.org\/entity\/Q39809","http:\/\/www.wikidata.org\/entity\/Q2408041","https:\/\/en.wikipedia.org\/wiki\/Frequent-flyer_program","http:\/\/www.wikidata.org\/entity\/Q1067402","http:\/\/www.wikidata.org\/entity\/Q178516","https:\/\/en.wikipedia.org\/wiki\/Online_shopping_rewards","http:\/\/www.wikidata.org\/entity\/Q126793","https:\/\/en.wikipedia.org\/wiki\/Loyalty_marketing","https:\/\/www.the-future-of-commerce.com\/2024\/01\/08\/gamification-in-retail-types-benefits-examples\/#About","http:\/\/www.wikidata.org\/entity\/Q26643","http:\/\/www.wikidata.org\/entity\/Q55648452","http:\/\/www.wikidata.org\/entity\/Q5196451",{"@type":"Thing","name":"E-commerce","@id":"https:\/\/en.wikipedia.org\/wiki\/E-commerce"}],"keywords":["Loyalty Programs","Customer Loyalty","Retail Trends","Gamification"],"url":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/08\/gamification-in-retail-types-benefits-examples\/","name":"Gamification in retail: Types, benefits, examples","headline":"Gamification in retail: Types, benefits, examples","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/08\/gamification-in-retail-types-benefits-examples\/","datePublished":"2024-01-08","description":"Gamification in retail has become a core retail marketing tactic. Find out how brands are doing it to boost engagement and loyalty.","dateModified":"2024-01-11","subjectOf":{"@type":"FAQPage","name":"retail gamification","about":["https:\/\/en.wikipedia.org\/wiki\/Loyalty_program","http:\/\/www.wikidata.org\/entity\/Q1067402","https:\/\/www.the-future-of-commerce.com\/2024\/01\/08\/gamification-in-retail-types-benefits-examples\/#About"],"mainEntity":[{"@type":"Question","name":"What is retail gamification?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/08\/gamification-in-retail-types-benefits-examples\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/08\/gamification-in-retail-types-benefits-examples\/#Question1"},{"@type":"Question","name":"Types of gamification programs","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/08\/gamification-in-retail-types-benefits-examples\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/08\/gamification-in-retail-types-benefits-examples\/#Question2"}],"@id":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/08\/gamification-in-retail-types-benefits-examples\/#FAQPage"},"author":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/c437b2aea84e78e5b508c12698f73553?s=96&d=mm&r=g","height":96,"width":96,"@id":"https:\/\/secure.gravatar.com\/avatar\/c437b2aea84e78e5b508c12698f73553?s=96&d=mm&r=g"},"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/","name":"David Rand","identifier":662,"@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/#Person"},"image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/07\/thumbnail-ed22811b1b7b48ff8280903c472bf29f.jpeg","height":375,"width":1200,"@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/07\/thumbnail-ed22811b1b7b48ff8280903c472bf29f.jpeg"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","@id":"https:\/\/www.the-future-of-commerce.com\/"},"@id":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/08\/gamification-in-retail-types-benefits-examples\/#BlogPosting"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2024","item":"https:\/\/www.the-future-of-commerce.com\/2024\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"01","item":"https:\/\/www.the-future-of-commerce.com\/2024\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2024\/\/01\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Gamification in retail: Types, benefits, examples","item":"https:\/\/www.the-future-of-commerce.com\/2024\/01\/08\/gamification-in-retail-types-benefits-examples\/#breadcrumbitem"}]}]