{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/crm\/#CollectionPage","headline":"CRM Category","description":"<p>CRM systems are a way for companies to manage their interactions with current and potential customers. Customer relationship management software and strategy uses data analysis about customers\u2019 history with a company to improve business relationships with customers, focusing on customer engagement, retention, and ultimately driving sales growth.<\/p>\n<a href=\"https:\/\/events.teams.microsoft.com\/event\/a2ddb4ad-27d6-47e5-bbf5-c2625b6f9611@cde479b5-4e8e-48dd-b433-21b7c8c2ac09\" class=\"js-dont-read post-banner\" data-unilnk-region=\"post-banner\" lang=\"en\"><img class=\"lazyload\" src=\"data:image\/svg+xml,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 1202 250'%3E%3C\/svg%3E\" data-src=\"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/02\/ASAR_SAP-CRM-webinar-FoC-category-banner.jpg\" alt=\"Banner that reads: &quot;DOES YOUR CRM LANDSCAPE RESEMBLE THE CHAOS THEORY? Migrating legacy CRM systems is no easy feat \u2013 but there&#039;s help. Our expert panel features REAL-LIFE advice + outcomes, AND the ability to ask questions \u2013 from people who&#039;ve been there and SUCCESSFULLY done that. Register HERE.&quot; \" \/><\/a>\n<p>Our expert archive has everything you need to know about CRM. Keep up with news, trends, and best practices. Topics covered include:<\/p>\n<ul>\n<li>Benefits of customer relationship management<\/li>\n<li>How CRM for sales and service teams is evolving<\/li>\n<li>Best practices for improving customer experience<\/li>\n<li>The differences between CRM and CDP<\/li>\n<li>Call center CRM<\/li>\n<\/ul>\n","url":"https:\/\/www.the-future-of-commerce.com\/sales\/crm\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/09\/24\/intelligent-cx-customer-experience-strategy\/","headline":"Beyond AI pilots: Creating a TRULY connected, intelligent customer experience 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