{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/tag\/b2b-customer-journey\/#CollectionPage","headline":"B2B Customer Journey Tag","description":"","url":"https:\/\/www.the-future-of-commerce.com\/tag\/b2b-customer-journey\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/09\/10\/wholesale-distributors-and-cx\/","headline":"Wholesale distributors and CX: From ownership to orchestration","url":"https:\/\/www.the-future-of-commerce.com\/2025\/09\/10\/wholesale-distributors-and-cx\/","datePublished":"2025-09-10","dateModified":"2025-10-20","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/09\/10\/wholesale-distributors-and-cx\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marie-anne-bailey\/#Person","name":"Marie-Anne Bailey","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marie-anne-bailey\/","identifier":810,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9ab2c667c80b943cf0c6594ee1c225e4c672ceaf02bebb07fd562cf5b88b967a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9ab2c667c80b943cf0c6594ee1c225e4c672ceaf02bebb07fd562cf5b88b967a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/03\/winback-customers-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/03\/winback-customers-FTR-1.jpg","height":375,"width":1200},"keywords":["B2B Customer Experience","B2B Customer Journey","B2B Trends","Customer Experience Strategy","Customer Experience Trends","Distributors","Wholesale Distribution"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/06\/19\/daw-gibt-customer-journey-einen-individuellen-anstrich\/","headline":"DAW gibt Customer Journey einen individuellen Anstrich","url":"https:\/\/www.the-future-of-commerce.com\/2024\/06\/19\/daw-gibt-customer-journey-einen-individuellen-anstrich\/","datePublished":"2024-06-19","dateModified":"2025-05-12","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/06\/19\/daw-gibt-customer-journey-einen-individuellen-anstrich\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/nike-steinhausen\/#Person","name":"Nike Steinhausen","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/nike-steinhausen\/","identifier":831,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2e2c9eec01943f95c7eded071cec47a73f7d4e3a747c39adf8ab942cb930d8b1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2e2c9eec01943f95c7eded071cec47a73f7d4e3a747c39adf8ab942cb930d8b1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Better-communication-more-sales_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/06\/Better-communication-more-sales_FTR.jpg","height":375,"width":1200},"keywords":["B2B Customer Journey","CDP"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/01\/04\/most-read-content-of-2022\/","headline":"Galaxies of awesomeness: Our most-read content of 2022","url":"https:\/\/www.the-future-of-commerce.com\/2023\/01\/04\/most-read-content-of-2022\/","datePublished":"2023-01-04","dateModified":"2023-05-04","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/01\/04\/most-read-content-of-2022\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/most-read-content-2022-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/most-read-content-2022-FTR.jpeg","height":375,"width":1200},"keywords":["2022 Trends","B2B Buyers","B2B Customer Journey","Content Marketing","Customer Engagement","Future of Business","Thought Leadership"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/02\/proactive-customer-experience-how-a-cdp-can-help\/","headline":"Proactive customer experience: How a CDP can help end bad CX","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/02\/proactive-customer-experience-how-a-cdp-can-help\/","datePublished":"2022-08-02","dateModified":"2023-03-22","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/02\/proactive-customer-experience-how-a-cdp-can-help\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2022-CDP_FTRx.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2022-CDP_FTRx.jpg","height":375,"width":1200},"keywords":["B2B Customer Journey","CDP | Customer Data Platform","CRM | Customer Relationship Management","Customer Engagement","Customer Experience Management","Customer Profile Management","SAP Customer Data Platform"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/16\/transforming-cx-for-b2b-customers-in-manufacturing\/","headline":"The secret sauce for the best B2B CX: Psst, it’s in the data","url":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/16\/transforming-cx-for-b2b-customers-in-manufacturing\/","datePublished":"2021-08-16","dateModified":"2021-12-01","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/08\/16\/transforming-cx-for-b2b-customers-in-manufacturing\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-fisher\/#Person","name":"John Fisher","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/john-fisher\/","identifier":76,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e941367ebd4abdd1152170e7e0aa5f0b4610c4e083ddc749621ecb251d94834?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e941367ebd4abdd1152170e7e0aa5f0b4610c4e083ddc749621ecb251d94834?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/08\/customer-experience-transformation_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/08\/customer-experience-transformation_1200x375.jpg","height":375,"width":1200},"keywords":["B2B Customer Experience","B2B Customer Journey","Manufacturing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/13\/sap-commerce-cloud-industry-accelerators\/","headline":"Made to order: Customizable commerce, no matter the industry","url":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/13\/sap-commerce-cloud-industry-accelerators\/","datePublished":"2020-09-13","dateModified":"2024-06-13","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/13\/sap-commerce-cloud-industry-accelerators\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/#Person","name":"Kosta Triantafillou","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kosta-triantafillou\/","identifier":377,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b7041dc099f916b17af6ed06aef0ae28d4cc1d49cc2c301997bf32b18ca10a91?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/09\/sap-commerce-cloud-industry.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/09\/sap-commerce-cloud-industry.jpg","height":375,"width":1200},"keywords":["B2B Case Studies","B2B Commerce","B2B Customer Journey"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/30\/customer-journey-mapping\/","headline":"Customer journey mapping: The buyer’s path in a digital world","url":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/30\/customer-journey-mapping\/","datePublished":"2020-08-30","dateModified":"2021-11-29","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/08\/30\/customer-journey-mapping\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/#Person","name":"Tracey Wallace","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","identifier":367,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/08\/Customer-journey-mapping-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/08\/Customer-journey-mapping-1.jpg","height":375,"width":1200},"keywords":["B2B Customer Journey","Chatbots","Customer Experience | CX","Digital Commerce","E-commerce Customer Journey","Generation Z","Total Experience"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/10\/25\/b2b-sales-collaboration\/","headline":"Fostering B2B sales collaboration for CX success","url":"https:\/\/www.the-future-of-commerce.com\/2019\/10\/25\/b2b-sales-collaboration\/","datePublished":"2019-10-25","dateModified":"2021-07-29","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/10\/25\/b2b-sales-collaboration\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Yusavage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","identifier":298,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/10\/thumbnail-2e45847e57c3e4aba48463a4886a13d2.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/10\/thumbnail-2e45847e57c3e4aba48463a4886a13d2.jpeg","height":375,"width":1200},"keywords":["B2B Customer Journey","B2B Sales"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/14\/b2b-customer-journey-cx\/","headline":"The new B2B customer journey: Winning the moments that matter","url":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/14\/b2b-customer-journey-cx\/","datePublished":"2019-08-14","dateModified":"2023-03-29","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/08\/14\/b2b-customer-journey-cx\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/paroma-sen\/#Person","name":"Paroma Sen","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/paroma-sen\/","identifier":335,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1fe6b3b2d90921fef2923a35bc8d88870d618452c85002de654f6df7eb407449?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fe6b3b2d90921fef2923a35bc8d88870d618452c85002de654f6df7eb407449?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-e8912d9843164d645516a0aabea963d7.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-e8912d9843164d645516a0aabea963d7.jpeg","height":375,"width":1200},"keywords":["B2B Customer Experience","B2B Customer Journey","Consumer Journey","Customer Journey"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/12\/07\/3-ways-simplify-b2b-customer-journey\/","headline":"The Customer Journey: 3 Ways to Simplify the B2B Path","url":"https:\/\/www.the-future-of-commerce.com\/2016\/12\/07\/3-ways-simplify-b2b-customer-journey\/","datePublished":"2016-12-07","dateModified":"2020-12-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2016\/12\/07\/3-ways-simplify-b2b-customer-journey\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/shalini-mitha\/#Person","name":"Shalini Mitha","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/shalini-mitha\/","identifier":183,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0a94791a5e961f531a4604567d0562610412b149622abc6d8e117f6b44159a79?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0a94791a5e961f531a4604567d0562610412b149622abc6d8e117f6b44159a79?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/12\/thumbnail-91f23779602acb7356540000ab2357e8.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/12\/thumbnail-91f23779602acb7356540000ab2357e8.jpeg","height":375,"width":1200},"keywords":["B2B","B2B Customer Experience","B2B Customer Journey","Customer Engagement","Customer Journey","Marketing"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/b2b\/","name":"B2B Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/B2B_e-commerce"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"Customer Journey"]}