{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/tag\/brand-marketing\/#CollectionPage","headline":"Brand Marketing Tag","description":"","url":"https:\/\/www.the-future-of-commerce.com\/tag\/brand-marketing\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/05\/19\/nostalgia-marketing\/","headline":"Play it again: Why nostalgia marketing works and 4 ways brands can do it right","url":"https:\/\/www.the-future-of-commerce.com\/2025\/05\/19\/nostalgia-marketing\/","datePublished":"2025-05-19","dateModified":"2025-05-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/05\/19\/nostalgia-marketing\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/erin-mcclure\/#Person","name":"Erin McClure","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/erin-mcclure\/","identifier":571,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/350198e015c327a46efaef374889a289fdd9d6a767e86f4cdfe9b2fc117bbdb4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/350198e015c327a46efaef374889a289fdd9d6a767e86f4cdfe9b2fc117bbdb4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/05\/nostalgia-marketing-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/05\/nostalgia-marketing-FTR-1.jpg","height":375,"width":1200},"keywords":["B2C Marketing","Brand Marketing","Digital Marketing","Marketing","Marketing Strategies","Marketing Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/05\/01\/google-ai-overviews-the-seo-impact-and-5-steps-brands-need-to-take\/","headline":"Google AI Overviews are here: The SEO impact and 5 steps brands need to take","url":"https:\/\/www.the-future-of-commerce.com\/2025\/05\/01\/google-ai-overviews-the-seo-impact-and-5-steps-brands-need-to-take\/","datePublished":"2025-05-01","dateModified":"2025-05-13","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/05\/01\/google-ai-overviews-the-seo-impact-and-5-steps-brands-need-to-take\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jason-khoo\/#Person","name":"Jason Khoo","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jason-khoo\/","identifier":824,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/74f05c36cc36214169222e35f84fc811e42b62a34016e5c8409208c192226f93?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/74f05c36cc36214169222e35f84fc811e42b62a34016e5c8409208c192226f93?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/07\/AI-in-professional-services-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/07\/AI-in-professional-services-FTR-1.jpg","height":375,"width":1200},"keywords":["AI (Artificial Intelligence)","Brand Experience","Brand Marketing","Content Marketing","Generative AI","Google SEO","Marketing","SEO","Thought Leadership"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/02\/25\/oem-automotive-brand-management\/","headline":"OEM automotive brand management: Dealership risks and strategies","url":"https:\/\/www.the-future-of-commerce.com\/2025\/02\/25\/oem-automotive-brand-management\/","datePublished":"2025-02-25","dateModified":"2025-03-11","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/02\/25\/oem-automotive-brand-management\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/sebastien-trahan\/#Person","name":"Sebastien Trahan","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/sebastien-trahan\/","identifier":358,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/76e1e778b02baed29b11556f1b573fcecb4055ff2f70639b7f3340b1c58387cd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/76e1e778b02baed29b11556f1b573fcecb4055ff2f70639b7f3340b1c58387cd?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/02\/automotive-brand-management-FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2025\/02\/automotive-brand-management-FTR.jpg","height":375,"width":1200},"keywords":["Auto Industry","Automotive","Brand Engagement","Brand Experience","Brand Loyalty","Brand Management","Brand Marketing","CRM | Customer Relationship Management","Customer Experience Management"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/11\/11\/5-signs-your-c-suite-doesnt-understand-customer-loyalty\/","headline":"5 signs your C-suite doesn\u2019t understand customer loyalty","url":"https:\/\/www.the-future-of-commerce.com\/2024\/11\/11\/5-signs-your-c-suite-doesnt-understand-customer-loyalty\/","datePublished":"2024-11-11","dateModified":"2024-11-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/11\/11\/5-signs-your-c-suite-doesnt-understand-customer-loyalty\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/erin-raese\/#Person","name":"Erin Raese","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/erin-raese\/","identifier":857,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/02db5bf0a78ded5f572c2b08a8124d670b30c5fb9544e44bf424689ae8d6ded4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/02db5bf0a78ded5f572c2b08a8124d670b30c5fb9544e44bf424689ae8d6ded4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-1918eefe121398602599b7d24b05139d.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/08\/thumbnail-1918eefe121398602599b7d24b05139d.jpeg","height":375,"width":1200},"keywords":["Brand Loyalty","Brand Marketing","Customer Engagement","Customer Loyalty","Digital Marketing","Loyalty Programs","Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/06\/12\/ai-and-seo\/","headline":"AI and SEO: How brands can adapt to search algorithm changes","url":"https:\/\/www.the-future-of-commerce.com\/2024\/06\/12\/ai-and-seo\/","datePublished":"2024-06-12","dateModified":"2024-06-25","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/06\/12\/ai-and-seo\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jason-khoo\/#Person","name":"Jason Khoo","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jason-khoo\/","identifier":824,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/74f05c36cc36214169222e35f84fc811e42b62a34016e5c8409208c192226f93?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/74f05c36cc36214169222e35f84fc811e42b62a34016e5c8409208c192226f93?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/06\/AI-and-SEO-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/06\/AI-and-SEO-FTR-1.jpg","height":375,"width":1200},"keywords":["AI (Artificial Intelligence)","Brand Marketing","Conversational Commerce","Digital Marketing","Google SEO","Marketing","Search","SEO"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/22\/digital-natives-wie-man-das-vertrauen-von-gen-z-und-millennials-gewinnt\/","headline":"Digital Natives: Wie man das Vertrauen von Gen Z und Millennials gewinnt","url":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/22\/digital-natives-wie-man-das-vertrauen-von-gen-z-und-millennials-gewinnt\/","datePublished":"2024-05-22","dateModified":"2024-05-22","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/22\/digital-natives-wie-man-das-vertrauen-von-gen-z-und-millennials-gewinnt\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/erin-mcclure\/#Person","name":"Erin McClure","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/erin-mcclure\/","identifier":571,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/350198e015c327a46efaef374889a289fdd9d6a767e86f4cdfe9b2fc117bbdb4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/350198e015c327a46efaef374889a289fdd9d6a767e86f4cdfe9b2fc117bbdb4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/win-trust-digital-natives_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/win-trust-digital-natives_1200x375.jpg","height":375,"width":1200},"keywords":["Brand Marketing","Customer Engagement","Customer Trust","Digital Natives","Generation Z","Influencer Marketing","Millennials","Social Media"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/01\/customer-advocacy-brand-loyalty\/","headline":"Customer advocacy: How to turn fans into brand promoters","url":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/01\/customer-advocacy-brand-loyalty\/","datePublished":"2024-05-01","dateModified":"2024-05-14","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/01\/customer-advocacy-brand-loyalty\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/roy-robinson\/#Person","name":"Roy Robinson","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/roy-robinson\/","identifier":819,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/711c6c491b0398656a39ebd9590d5abb5059e12bba96f1279b85912c3a66d2a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/711c6c491b0398656a39ebd9590d5abb5059e12bba96f1279b85912c3a66d2a8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/customer-advocacy_FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/customer-advocacy_FTR-1.jpg","height":375,"width":1200},"keywords":["Brand Advocates","Brand Marketing","Customer Engagement","Customer Experience Strategy","Digital Marketing","First Party Data Strategy","First-party Data","Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/06\/15\/crafting-an-omnichannel-approach\/","headline":"Crafting an omnichannel approach for 24×7 engagement","url":"https:\/\/www.the-future-of-commerce.com\/2023\/06\/15\/crafting-an-omnichannel-approach\/","datePublished":"2023-06-15","dateModified":"2024-04-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/06\/15\/crafting-an-omnichannel-approach\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/janine-pollack\/#Person","name":"Janine Pollack","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/janine-pollack\/","identifier":734,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4246e788975109f2ef5fa6382438754427639ab72ad0ffc3c639fa69107bdcf1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4246e788975109f2ef5fa6382438754427639ab72ad0ffc3c639fa69107bdcf1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/06\/omnichannel-approach_FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/06\/omnichannel-approach_FTR.jpeg","height":375,"width":1200},"keywords":["Brand Marketing","Digital Marketing","Omnichannel Customer Experience","Omnichannel Marketing","Omnichannel Success"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2023\/03\/07\/the-new-5cs-of-marketing-gen-z\/","headline":"The new 5Cs of marketing: Building trust with Gen Z","url":"https:\/\/www.the-future-of-commerce.com\/2023\/03\/07\/the-new-5cs-of-marketing-gen-z\/","datePublished":"2023-03-07","dateModified":"2024-10-11","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2023\/03\/07\/the-new-5cs-of-marketing-gen-z\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/liron-reznik\/#Person","name":"Liron Reznik","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/liron-reznik\/","identifier":713,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ee2b038f2913b0863721b480c39294a8e0668ac397f04bf71c0a8648e1f5a768?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ee2b038f2913b0863721b480c39294a8e0668ac397f04bf71c0a8648e1f5a768?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/02\/thumbnail-28171dd977c78c8fb67ffee04dcce7ed.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/02\/thumbnail-28171dd977c78c8fb67ffee04dcce7ed.jpeg","height":375,"width":1200},"keywords":["Brand Experience","Brand Marketing","Circular Economy","Diversity and Inclusion","Generation Z","Marketing Strategies"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/25\/how-to-boost-online-reputation-for-brands\/","headline":"Bring on the fandom: How brands can boost their online reputation","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/25\/how-to-boost-online-reputation-for-brands\/","datePublished":"2022-08-25","dateModified":"2022-09-02","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/25\/how-to-boost-online-reputation-for-brands\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/yuliia-samsonova\/#Person","name":"Yuliia Samsonova","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/yuliia-samsonova\/","identifier":668,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8023996010f254f96023f018423b021f86fb684bf327820ebdb0c827aa107c78?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8023996010f254f96023f018423b021f86fb684bf327820ebdb0c827aa107c78?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Online-reputation-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/Online-reputation-FTR.jpeg","height":375,"width":1200},"keywords":["Brand Advocates","Brand Management","Brand Marketing","Online Reputation Management","TikTok"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/content-marketing\/","name":"Content Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Content_marketing","http:\/\/www.wikidata.org\/entity\/Q558685"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/social-media\/","name":"Social Media","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Social_media","http:\/\/www.wikidata.org\/entity\/Q202833"]}]}