{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/tag\/chief-marketing-officer-cmo\/#CollectionPage","headline":"Chief Marketing Officer | CMO Tag","description":"","url":"https:\/\/www.the-future-of-commerce.com\/tag\/chief-marketing-officer-cmo\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/22\/cmo-survey-2024\/","headline":"CMO survey: AI impact, shrinking budgets, focus on sustainability","url":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/22\/cmo-survey-2024\/","datePublished":"2024-05-22","dateModified":"2024-07-01","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/22\/cmo-survey-2024\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Yusavage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","identifier":298,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/CMO-survey-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/CMO-survey-FTR-1.jpg","height":375,"width":1200},"keywords":["AI (Artificial Intelligence)","Chief Marketing Officer | CMO","Digital Marketing","Marketing","Marketing Trends","Martech | Marketing Technology","Sustainability"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/03\/05\/ai-and-marketing-strategies\/","headline":"AI and marketing: To lean into or lean away?","url":"https:\/\/www.the-future-of-commerce.com\/2024\/03\/05\/ai-and-marketing-strategies\/","datePublished":"2024-03-05","dateModified":"2024-04-03","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/03\/05\/ai-and-marketing-strategies\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Yusavage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","identifier":298,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/03\/AI-and-marketing-FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/03\/AI-and-marketing-FTR.jpg","height":375,"width":1200},"keywords":["AI (Artificial Intelligence)","AI In Retail","Chief Marketing Officer | CMO","Digital Marketing","Marketing Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/27\/cx-programs-fading-to-black\/","headline":"Don\u2019t look now: Why some CX programs are fading to black","url":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/27\/cx-programs-fading-to-black\/","datePublished":"2022-12-27","dateModified":"2025-07-30","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/12\/27\/cx-programs-fading-to-black\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/12\/CX-Programs-Fade-to-Black_FTR-optimized.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/12\/CX-Programs-Fade-to-Black_FTR-optimized.jpg","height":375,"width":1200},"keywords":["Chief Marketing Officer | CMO","Customer Experience | CX","Customer Experience Trends","Marketing Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/23\/defending-your-marketing-budget\/","headline":"Defending your marketing budget in 2023","url":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/23\/defending-your-marketing-budget\/","datePublished":"2022-11-23","dateModified":"2023-03-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/11\/23\/defending-your-marketing-budget\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/#Person","name":"David Rand","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/david-rand\/","identifier":662,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/27af23cf29ea2b57936ae1099d10f2b43bf9e7528abe792c2ae825d887981c44?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/11\/Defending-Marketing-Budget-2023-FTR-optimized.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/11\/Defending-Marketing-Budget-2023-FTR-optimized.jpg","height":375,"width":1200},"keywords":["2023 Trends","Advertising","Chief Marketing Officer | CMO","Digital Marketing","Marketing Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/12\/cdp-use-cases-marketing\/","headline":"CDP use cases: From marketing and CRM to the enterprise","url":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/12\/cdp-use-cases-marketing\/","datePublished":"2022-05-12","dateModified":"2022-08-30","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/05\/12\/cdp-use-cases-marketing\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/#Person","name":"Chris O'Hara","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/chris-ohara\/","identifier":635,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec9aa04a8e3109219f981305cf29f71359bfb88656f87398e56b2dd68f6a3945?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/CDP-uses_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/05\/CDP-uses_1200x375.jpg","height":375,"width":1200},"keywords":["CDP | Customer Data Platform","Chief Information Officer | CIO","Chief Marketing Officer | CMO","Chief Revenue Officer | CRO","CRM | Customer Relationship Management","Digital Marketing","Personalization"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/07\/what-is-a-cxo-vs-cmo\/","headline":"What is a CXO? What is a CMO? How do they differ?","url":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/07\/what-is-a-cxo-vs-cmo\/","datePublished":"2019-11-07","dateModified":"2024-03-15","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/07\/what-is-a-cxo-vs-cmo\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/sharon-goldman\/#Person","name":"Sharon Goldman","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/sharon-goldman\/","identifier":375,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c9eebd6834021cf0fd56c2bc8914605e8ceacdb288e6547052cda5eb176992c0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9eebd6834021cf0fd56c2bc8914605e8ceacdb288e6547052cda5eb176992c0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/11\/What-is-a-CXO-FTR.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/11\/What-is-a-CXO-FTR.jpeg","height":375,"width":1200},"keywords":["Brand Management","C-suite","Chief Experience Officer | CXO","Chief Marketing Officer | CMO","Customer Experience Management","Future of the C-suite"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/11\/16\/cmos-are-focusing-on-protecting-customer-data\/","headline":"Mission critical: Why CMOs are focusing on protecting customer data","url":"https:\/\/www.the-future-of-commerce.com\/2018\/11\/16\/cmos-are-focusing-on-protecting-customer-data\/","datePublished":"2018-11-16","dateModified":"2022-10-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2018\/11\/16\/cmos-are-focusing-on-protecting-customer-data\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/julie-brown\/#Person","name":"Julie Brown","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/julie-brown\/","identifier":292,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d6f7373541f583a7ee09d068e257db7af0f90228d992476185df8d607c26675c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d6f7373541f583a7ee09d068e257db7af0f90228d992476185df8d607c26675c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/11\/thumbnail-be39f68c7a978debc3e0f9d51ab68069.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/11\/thumbnail-be39f68c7a978debc3e0f9d51ab68069.jpeg","height":375,"width":1200},"keywords":["Chief Marketing Officer | CMO","Cybersecurity","Data Breach","GDPR"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/02\/22\/cio-cmo-effective-collaboration\/","headline":"The CIO vs CMO relationship: 4 steps for effective collaboration","url":"https:\/\/www.the-future-of-commerce.com\/2017\/02\/22\/cio-cmo-effective-collaboration\/","datePublished":"2017-02-22","dateModified":"2021-12-28","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/02\/22\/cio-cmo-effective-collaboration\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/bernard-chung\/#Person","name":"Bernard Chung","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/bernard-chung\/","identifier":131,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d8423fb16902f8cc3d8c83adcff3864c5fca774311335a2b8fc3175ecc87578a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d8423fb16902f8cc3d8c83adcff3864c5fca774311335a2b8fc3175ecc87578a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/02\/thumbnail-d69158337a9ec3a5a0f85d72b9a4d561.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/02\/thumbnail-d69158337a9ec3a5a0f85d72b9a4d561.jpeg","height":375,"width":1200},"keywords":["Chief Information Officer | CIO","Chief Marketing Officer | CMO","Customer Engagement","Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/02\/10\/people-based-marketing\/","headline":"People-based marketing: Strengthening the CIO-CMO relationship","url":"https:\/\/www.the-future-of-commerce.com\/2017\/02\/10\/people-based-marketing\/","datePublished":"2017-02-10","dateModified":"2021-12-05","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/02\/10\/people-based-marketing\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/from-the-editor\/#Person","name":"Guest Author","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/from-the-editor\/","identifier":94,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c698be6a776e35914e3028986f2457b010d30e43e02febc549a01bb5b64a123b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c698be6a776e35914e3028986f2457b010d30e43e02febc549a01bb5b64a123b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/02\/Zz1iNjliM2YwMTQ5MWQ1YTViNzZiNzE3M2M3MGY2NTYwYg.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/02\/Zz1iNjliM2YwMTQ5MWQ1YTViNzZiNzE3M2M3MGY2NTYwYg.jpeg","height":375,"width":1200},"keywords":["Chief Information Officer | CIO","Chief Marketing Officer | CMO","Digital Transformation","Marketing","Marketing Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2015\/08\/17\/marketing-cmo-challenges\/","headline":"Is the modern CMO on a ‘Mission Impossible?’","url":"https:\/\/www.the-future-of-commerce.com\/2015\/08\/17\/marketing-cmo-challenges\/","datePublished":"2015-08-17","dateModified":"2023-02-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2015\/08\/17\/marketing-cmo-challenges\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/nicholas-kontopoulos\/#Person","name":"Nicholas Kontopoulos","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/nicholas-kontopoulos\/","identifier":125,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fb36cca2088417df2699005e70d62e9a244d1038869a8a9061e4deadd352eb51?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb36cca2088417df2699005e70d62e9a244d1038869a8a9061e4deadd352eb51?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/08\/FOC_2015-08-13-A_HERO.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/08\/FOC_2015-08-13-A_HERO.jpg","height":370,"width":1200},"keywords":["Chief Marketing Officer | CMO","Customer Engagement","Marketing"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}]}