[[{"@context":"http:\/\/schema.org","@type":"Answer","name":"What is Generation Alpha?","text":"Generation Alpha, or Gen Alpha, includes those born between 2010 and 2024\u2014making them the first generation born entirely in the 21st century. More than 2.2 billion strong, they\u2019ve already become the largest generation in history.","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#Answer"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"Why are gen alpha called alpha?","text":"Gen Alpha is called Alpha because they are the first generation to be born entirely in the 21st century, marking a new beginning or the \u201cAlpha\u201d phase of the new millennium. The term \u201cGeneration Alpha,\u201d was coined by Mark McCrindle, an Australian demographer and social researcher as a way to signify that this generation is the start of something new, as it is the first generation born entirely in the 21st century.","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"What is the nickname for generation alpha?","text":"Generation alpha is often nicknamed as \u201cmini-millennials\u201d or \u201cchildren of millennials\u201d since they are typically born to millennials parents.  They are also referred to as the \u201cDigital Natives\u201d, \u201cTech Generation\u201d, or \u201cScreenagers,\u201d  because they were born into a world where technology is ubiquitous and have been exposed to it from a very young age.","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"What is generation alpha vs gen z?","text":"Generation Alpha includes those born from 2010 to 2024, making them the first generation to be entirely born in the 21st century digital age. On the other hand, according to Pew Research Foundation, Generation Z includes anyone born between 1997 and 2012, and they came of age during a time of economic, social, and political turmoil. Gen alpha are often described as digital natives, comfortable with technology and social media from a young age; whereas gen z, also referred to a millennials, are often characterized as independent, socially conscious, and pragmatic, with a focus on financial stability and work-life balance.","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#Answer4"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"<p>The seven most commonly recognized living generations in the U.S. are:<\/p> <ol> <li>The G.I. Generation, also known as the Greatest Generation (born roughly between 1901 and 1927)<\/li> <li>The Silent Generation (born roughly between 1928 and 1945)<\/li> <li>Baby Boomers (born roughly between 1946 and 1964)<\/li> <li>Generation X, also known as Gen X (born roughly between 1965 and 1980)<\/li> <li>Millennials, also known as Generation Y or Gen Y for short (born roughly between 1981 and 1996)<\/li> <li>Generation Z, also known as Gen Z (born roughly between 1997 and 2009)<\/li> <li>Generation Alpha (born roughly between 2010 and 2024)<\/li> <\/ol>","name":"What are the seven living generations?","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#Answer5"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","datePublished":"2022-08-09","headline":"Welcome to Generation Alpha: Definition, stats, predictions","dateModified":"2025-06-03","name":"What is Gen Alpha: Definition, stats, predictions","description":"Get a deep dive into Generation Alpha, the cohort born between 2010-2024. Discover their digital savviness, potential future roles, and how their millennial parents are shaping their consumer habits. ","about":["https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#About",{"@type":"Thing","name":"Generation Alpha","@id":"https:\/\/en.wikipedia.org\/wiki\/Generation_Alpha"},{"@type":"Thing","name":"Generation Alpha","@id":"https:\/\/www.wikidata.org\/wiki\/Q24960388"}],"sameAs":"https:\/\/en.wikipedia.org\/wiki\/Generation_Alpha","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/","subjectOf":{"@type":"FAQPage","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/","name":"Generation Alpha: Definition, stats, predictions","sameAs":"https:\/\/en.wikipedia.org\/wiki\/Generation_Alpha","about":[{"@id":"https:\/\/en.wikipedia.org\/wiki\/Generation_Alpha"},{"@id":"https:\/\/www.wikidata.org\/wiki\/Q24960388"},"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#About"],"mainEntity":[{"@type":"Question","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#Answer"},"name":"What is Generation Alpha?","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#Question"},{"@type":"Question","name":"Why are gen alpha called alpha?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#Answer1"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#Question1"},{"@type":"Question","name":"What is the nickname for generation alpha?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#Answer2"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#Question2"},{"@type":"Question","name":"What is generation alpha vs gen z?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#Answer4"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#Question4"},{"@type":"Question","name":"What are the seven living generations?","acceptedAnswer":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#Answer5"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#Question5"}],"abstract":"Generation Alpha is the group of people born between 2010 and 2024. More than 2.5 million people are born into Generation Alpha each week, and by 2024, there will be more than 2 billion of them.","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#FAQPage"},"image":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2002-Generation-Alpha_FTR-1200x370.jpg","height":"370","width":"1200","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/08\/2002-Generation-Alpha_FTR-1200x370.jpg"},"publisher":{"@type":"Organization","logo":{"@type":"ImageObject","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg","height":"96","width":"293","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/themes\/hybris_foc\/assets\/images\/layout\/logo-foc-2x.svg"},"address":{"@type":"PostalAddress","name":"The Future of Commerce","addressCountry":"https:\/\/www.the-future-of-commerce.com\/#Country","addressLocality":"Newtown Square","addressRegion":"PA","postalCode":"19073","streetAddress":"3999 West Chester Pike","@id":"https:\/\/www.the-future-of-commerce.com\/#PostalAddress"},"url":"https:\/\/www.the-future-of-commerce.com\/","alternateName":"The Future of Commerce and Customer Engagement","additionalType":"news media","name":"The Future of Commerce","description":"News, information, and analysis on the future of commerce, including e-commerce, customer engagement, B2B, B2C, DTC, supply chain, sustainability, and purpose.","sameAs":["https:\/\/www.linkedin.com\/groups\/4844282","https:\/\/podcasts.apple.com\/us\/podcast\/a-call-for-a-better-experience\/id1479742201","https:\/\/twitter.com\/FutureOfCEC","https:\/\/www.the-future-of-commerce.com\/feed\/"],"contactPoint":"https:\/\/www.the-future-of-commerce.com\/#ContactPoint","legalName":"The Future of Commerce","parentOrganization":"https:\/\/www.sap.com\/index.html#Organization","numberOfEmployees":"https:\/\/www.the-future-of-commerce.com\/#QuantitativeValue","@id":"https:\/\/www.the-future-of-commerce.com\/"},"author":{"@type":"Person","image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/b06d48fbe4745687be64a6d89f2d47bd?s=96&d=mm&r=g","height":96,"width":96,"@id":"https:\/\/secure.gravatar.com\/avatar\/b06d48fbe4745687be64a6d89f2d47bd?s=96&d=mm&r=g"},"url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","name":"Tracey Wallace","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/#Person"},"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#BlogPosting"},{"@context":"http:\/\/schema.org","@type":"SpeakableSpecification","url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/","xpath":"\/\/span[@id=\"what-is-generation-alpha\"]","name":"What is Generation Alpha","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#SpeakableSpecification"},{"@context":"http:\/\/schema.org","@type":"WebPage","speakable":{"@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#SpeakableSpecification"},"about":[{"@id":"https:\/\/en.wikipedia.org\/wiki\/Generation_Alpha"},{"@id":"https:\/\/www.wikidata.org\/wiki\/Q24960388"},"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#About"],"url":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/","name":"What is Gen Alpha: Definition, stats, predictions","@id":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#WebPage"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2022","item":"https:\/\/www.the-future-of-commerce.com\/2022\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"09","item":"https:\/\/www.the-future-of-commerce.com\/2022\/\/08\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Welcome to Generation Alpha: Definition, stats, predictions","item":"https:\/\/www.the-future-of-commerce.com\/2022\/08\/09\/generation-alpha-definition-stats-predictions\/#breadcrumbitem"}]}]