{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/tag\/multichannel\/#CollectionPage","headline":"Multichannel Tag","description":"","url":"https:\/\/www.the-future-of-commerce.com\/tag\/multichannel\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2025\/04\/28\/the-gen-z-effect-on-wholesale-distribution\/","headline":"The Gen Z effect on wholesale distribution: 3 ways young customers are changing the industry","url":"https:\/\/www.the-future-of-commerce.com\/2025\/04\/28\/the-gen-z-effect-on-wholesale-distribution\/","datePublished":"2025-04-28","dateModified":"2025-05-13","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2025\/04\/28\/the-gen-z-effect-on-wholesale-distribution\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marie-anne-bailey\/#Person","name":"Marie-Anne Bailey","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marie-anne-bailey\/","identifier":810,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9ab2c667c80b943cf0c6594ee1c225e4c672ceaf02bebb07fd562cf5b88b967a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9ab2c667c80b943cf0c6594ee1c225e4c672ceaf02bebb07fd562cf5b88b967a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Gen-Alpha_2022_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/Gen-Alpha_2022_FTR.jpg","height":375,"width":1200},"keywords":["B2B","B2B Buyers","B2B Customer Experience","B2B Industries","B2B Trends","Customer Service Trends","Generation Z","Multichannel","Omnichannel Commerce","Personalization","Self-service","Wholesale Distribution","Wholesale Distribution Trends"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/29\/how-to-manage-multichannel-product-information\/","headline":"How to manage multichannel product information for seamless CX","url":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/29\/how-to-manage-multichannel-product-information\/","datePublished":"2024-05-29","dateModified":"2024-08-27","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2024\/05\/29\/how-to-manage-multichannel-product-information\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/andrew-litynskyj\/#Person","name":"Andrew Litynskyj","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/andrew-litynskyj\/","identifier":751,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8d754ddddb65b4c89aaa63ce660fc4bd908269fd9b980021f8767fd305847849?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d754ddddb65b4c89aaa63ce660fc4bd908269fd9b980021f8767fd305847849?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/multichannel-product-information-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/05\/multichannel-product-information-FTR-1.jpg","height":375,"width":1200},"keywords":["Composable Commerce","inriver","Multichannel","Order Fulfillment","PIM | Product Information Management","SAP Partners"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/05\/omnichannel-commerce-best-practices\/","headline":"7 essential elements to win in the omnichannel commerce future","url":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/05\/omnichannel-commerce-best-practices\/","datePublished":"2021-11-05","dateModified":"2024-04-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/11\/05\/omnichannel-commerce-best-practices\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ben-sekhon\/#Person","name":"Ben Sekhon","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ben-sekhon\/","identifier":573,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/487a89b48c5223b9e3dce1fa9223a55b72a150cc966ca25c39965bebcb7514d7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/487a89b48c5223b9e3dce1fa9223a55b72a150cc966ca25c39965bebcb7514d7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/11\/Omnichannel-commerce-ftr.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/11\/Omnichannel-commerce-ftr.png","height":375,"width":1200},"keywords":["E-commerce Trends","Multichannel","Omnichannel Commerce","Omnichannel Marketing","Omnichannel Retail"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/07\/26\/what-is-channel-fragmentation\/","headline":"What is channel fragmentation, and how does it impact CX?","url":"https:\/\/www.the-future-of-commerce.com\/2019\/07\/26\/what-is-channel-fragmentation\/","datePublished":"2019-07-26","dateModified":"2021-02-19","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/07\/26\/what-is-channel-fragmentation\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kris-hayes\/#Person","name":"Kris Hayes","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kris-hayes\/","identifier":363,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/93a1ba3cb8130d67fcf0a81ceaebc19c99baa1f2bddd7e2c2e690687bcd3fce6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93a1ba3cb8130d67fcf0a81ceaebc19c99baa1f2bddd7e2c2e690687bcd3fce6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/07\/thumbnail-69081df0e76cb7e7a8129946226e91e9.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/07\/thumbnail-69081df0e76cb7e7a8129946226e91e9.jpeg","height":375,"width":1200},"keywords":["Customer Engagement","Multichannel","Social Media"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/26\/uk-retail-2019\/","headline":"UK retail: 8 ways to maximize a \u00a3102bn opportunity","url":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/26\/uk-retail-2019\/","datePublished":"2019-06-26","dateModified":"2022-02-17","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/26\/uk-retail-2019\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/myles-dawson\/#Person","name":"Myles Dawson","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/myles-dawson\/","identifier":354,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2fa1e14bf84b8abf0bebae4ea82e4239a49b158f8dcaa419055597bbfbd5e50f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2fa1e14bf84b8abf0bebae4ea82e4239a49b158f8dcaa419055597bbfbd5e50f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/06\/thumbnail-da61aec5522567eff20b6aafe8839c29.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/06\/thumbnail-da61aec5522567eff20b6aafe8839c29.jpeg","height":375,"width":1200},"keywords":["E-commerce","Multichannel","Omnichannel","Omnichannel Retail"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/21\/account-based-marketing\/","headline":"Account-based marketing 101: Definition, benefits, strategy","url":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/21\/account-based-marketing\/","datePublished":"2019-06-21","dateModified":"2021-07-27","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/21\/account-based-marketing\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/bernard-chung\/#Person","name":"Bernard Chung","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/bernard-chung\/","identifier":131,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d8423fb16902f8cc3d8c83adcff3864c5fca774311335a2b8fc3175ecc87578a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d8423fb16902f8cc3d8c83adcff3864c5fca774311335a2b8fc3175ecc87578a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/06\/thumbnail-b923c8e4850a60e5b66ca4c6ebed8429.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/06\/thumbnail-b923c8e4850a60e5b66ca4c6ebed8429.png","height":375,"width":1200},"keywords":["Account-Based Marketing (ABM)","Customer Engagement","Multichannel"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/12\/multichannel-marketing-definition\/","headline":"What is multichannel marketing? (And why you need it)","url":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/12\/multichannel-marketing-definition\/","datePublished":"2019-06-12","dateModified":"2023-07-21","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/12\/multichannel-marketing-definition\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/bernard-chung\/#Person","name":"Bernard Chung","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/bernard-chung\/","identifier":131,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d8423fb16902f8cc3d8c83adcff3864c5fca774311335a2b8fc3175ecc87578a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d8423fb16902f8cc3d8c83adcff3864c5fca774311335a2b8fc3175ecc87578a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/06\/thumbnail-7af33b6577887349ec971d27be42db61.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/06\/thumbnail-7af33b6577887349ec971d27be42db61.jpeg","height":375,"width":1200},"keywords":["Multichannel","Multichannel Marketing"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/06\/benefits-of-single-page-applications\/","headline":"The benefits of single page applications and progressive web apps: Improving CX","url":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/06\/benefits-of-single-page-applications\/","datePublished":"2019-06-06","dateModified":"2022-04-07","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/06\/06\/benefits-of-single-page-applications\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/branwell-moffat\/#Person","name":"Branwell Moffat","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/branwell-moffat\/","identifier":217,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c0a5eadb588b400c761af076cd1950b5cc27887a8f4c97d13bbb3f4076bf9df8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c0a5eadb588b400c761af076cd1950b5cc27887a8f4c97d13bbb3f4076bf9df8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/06\/thumbnail-16489e76d8bc47b3abf3312bd5b76abc.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/06\/thumbnail-16489e76d8bc47b3abf3312bd5b76abc.jpeg","height":375,"width":1200},"keywords":["Customer Engagement","Customer Experience | CX","Customer Journey","E-commerce","JavaScript","Multichannel","Omnichannel"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/11\/20\/omnichannel-product-content-management-software\/","headline":"Master omnichannel with product content management","url":"https:\/\/www.the-future-of-commerce.com\/2017\/11\/20\/omnichannel-product-content-management-software\/","datePublished":"2017-11-20","dateModified":"2021-12-02","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/11\/20\/omnichannel-product-content-management-software\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/gaston-edreira\/#Person","name":"Gaston Edreira","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/gaston-edreira\/","identifier":253,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/49d7fb8e4506c613edd0fce8b52f9d7afd6292d6909e7857f034e62e7827a2ad?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/49d7fb8e4506c613edd0fce8b52f9d7afd6292d6909e7857f034e62e7827a2ad?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/11\/thumbnail-1ff8964c3a8a3935b5d5cf5854622e73.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/11\/thumbnail-1ff8964c3a8a3935b5d5cf5854622e73.jpeg","height":375,"width":1200},"keywords":["B2B E-commerce","Content Management","Customer Engagement","E-commerce","Marketing","Multichannel","Omnichannel","Omnichannel Commerce","PCM","PIM | Product Information Management","Retail","SEO"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/12\/conversational-commerce-retail-grocery\/","headline":"Grocery gearing up: The battle for the home and conversational commerce","url":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/12\/conversational-commerce-retail-grocery\/","datePublished":"2017-10-12","dateModified":"2020-11-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/10\/12\/conversational-commerce-retail-grocery\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/bill-bishop\/#Person","name":"Bill Bishop","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/bill-bishop\/","identifier":246,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/297db273e46b2ee8e2f600ac90423ecbe3ca0b8bb70e30afa75852cca8527ac0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/297db273e46b2ee8e2f600ac90423ecbe3ca0b8bb70e30afa75852cca8527ac0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/10\/thumbnail-d118ba832e6e7693c021561b9eb31c2b.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/10\/thumbnail-d118ba832e6e7693c021561b9eb31c2b.jpeg","height":372,"width":1024},"keywords":["AI (Artificial Intelligence)","Amazon","B2C","Big Data","Conversational Commerce","Customer Experience | CX","Ecommerce","Grocery Retail","Machine Learning","Multichannel","Omnichannel","Online Grocery","Retail"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/ai\/","name":"AI","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Artificial_intelligence","http:\/\/www.wikidata.org\/entity\/Q11660"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"Future of Grocery Retail",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/intelligent-enterprise\/","name":"Intelligent Enterprise","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Intelligent_enterprise","http:\/\/www.wikidata.org\/entity\/Q6044119"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/omnichannel-commerce\/","name":"Omnichannel Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Omnichannel"]},"Retail Trends, Data, News"]}