{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.the-future-of-commerce.com\/tag\/purpose\/#CollectionPage","headline":"Purpose Tag","description":"","url":"https:\/\/www.the-future-of-commerce.com\/tag\/purpose\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/20\/chauvin-trial-racial-trauma\/","headline":"Black Employees need support: Trial resurfaces trauma, requires empathy","url":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/20\/chauvin-trial-racial-trauma\/","datePublished":"2021-04-20","dateModified":"2021-04-19","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/04\/20\/chauvin-trial-racial-trauma\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/#Person","name":"Amanda Magee","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amanda-magee\/","identifier":383,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/31d192a92932f8061f51a1ebc0f27663f339079b63a5df3c859f0410e97e8775?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/31d192a92932f8061f51a1ebc0f27663f339079b63a5df3c859f0410e97e8775?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/04\/Brooklyn_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/04\/Brooklyn_1200x375.jpg","height":375,"width":1200},"keywords":["Black Lives Matter","Diversity and Inclusion","Purpose"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2021\/02\/23\/socially-conscious-sports\/","headline":"Socially conscious sports: Fans demand teams stand – or kneel – for change","url":"https:\/\/www.the-future-of-commerce.com\/2021\/02\/23\/socially-conscious-sports\/","datePublished":"2021-02-23","dateModified":"2024-12-18","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2021\/02\/23\/socially-conscious-sports\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/abadesi-osunsade\/#Person","name":"Abadesi Osunsade","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/abadesi-osunsade\/","identifier":492,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/787c132c230ebcc4638cb29423005140c76fc7675f606f5d6d9909191c375833?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/787c132c230ebcc4638cb29423005140c76fc7675f606f5d6d9909191c375833?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/02\/Sport_Static_HB.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/02\/Sport_Static_HB.jpg","height":375,"width":1200},"keywords":["Consumer Activism","Purpose","Racial Equality"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/11\/03\/customer-experience-menschlicher\/","headline":"Customer Experience wird sehr viel menschlicher","url":"https:\/\/www.the-future-of-commerce.com\/2020\/11\/03\/customer-experience-menschlicher\/","datePublished":"2020-11-03","dateModified":"2024-01-09","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/11\/03\/customer-experience-menschlicher\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kai-stuebane\/#Person","name":"Kai St\u00fcbane","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kai-stuebane\/","identifier":612,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/908bffb87d0c3ee7e3c6187b905fb483f1bd1c5ab1e4d44bbd9fbe0fac71654a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/908bffb87d0c3ee7e3c6187b905fb483f1bd1c5ab1e4d44bbd9fbe0fac71654a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/06\/HXMhumanres_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/06\/HXMhumanres_1200x375.jpg","height":375,"width":1200},"keywords":["Customer Experience | CX","Handel","Purpose","Zweck"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/21\/dmexcohome-purpose-driven-marketing-trend\/","headline":"Purpose Driven Marketing liegt im Trend","url":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/21\/dmexcohome-purpose-driven-marketing-trend\/","datePublished":"2020-09-21","dateModified":"2022-01-30","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/21\/dmexcohome-purpose-driven-marketing-trend\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kirsten-schmidt\/#Person","name":"Kirsten Schmidt","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kirsten-schmidt\/","identifier":610,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0d6f3541b8a895ff73e03ad5c82ef3847c89b7bb158ecc0d93186f285000fc6f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0d6f3541b8a895ff73e03ad5c82ef3847c89b7bb158ecc0d93186f285000fc6f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/11\/FCEE59_ECommerceChecklist_HB.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/11\/FCEE59_ECommerceChecklist_HB.jpg","height":375,"width":1200},"keywords":["Marketing","Purpose","Zweck"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/15\/dmexco-home-cx-frage-haltung\/","headline":"Warum Customer Experience auch eine Frage der Haltung ist","url":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/15\/dmexco-home-cx-frage-haltung\/","datePublished":"2020-09-15","dateModified":"2022-01-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/15\/dmexco-home-cx-frage-haltung\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/christopher-knoerr\/#Person","name":"Christopher Kn\u00f6rr","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/christopher-knoerr\/","identifier":613,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/bc751e019ec012184ebc5061889f3b171ef1e686d0b896a013c8edd6afb8f504?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bc751e019ec012184ebc5061889f3b171ef1e686d0b896a013c8edd6afb8f504?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/02\/sap-blank-canvas-after-parties.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/02\/sap-blank-canvas-after-parties.jpg","height":375,"width":1200},"keywords":["DMEXCO","Purpose","Zweck"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/11\/when-she-talks-i-hear-the-revolution\/","headline":"When she talks, I hear the revolution: It’s no longer enough to hold the line","url":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/11\/when-she-talks-i-hear-the-revolution\/","datePublished":"2020-09-11","dateModified":"2023-02-08","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/09\/11\/when-she-talks-i-hear-the-revolution\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/09\/when-she-talks-i-hear-the-revolution.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/09\/when-she-talks-i-hear-the-revolution.jpg","height":375,"width":1200},"keywords":["Diversity","Diversity and Inclusion","Equality","Gender Equality","Purpose","SAP Customer Experience"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/19\/juneteenth\/","headline":"Recognition of Juneteenth is long overdue: It’s time to remedy this","url":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/19\/juneteenth\/","datePublished":"2020-06-19","dateModified":"2025-06-23","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/06\/19\/juneteenth\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/angelica-valentine\/#Person","name":"Angelica Valentine","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/angelica-valentine\/","identifier":87,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/eeced5842c82623f37b7081abc6a9cbbc62150ef357bd074563e8c826d7cc1ae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eeced5842c82623f37b7081abc6a9cbbc62150ef357bd074563e8c826d7cc1ae?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/06\/Juneteenth.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/06\/Juneteenth.jpg","height":375,"width":1200},"keywords":["Black Lives Matter","Diversity","Equality","Gender Equality","Juneteenth","Millennials","Purpose","Racial Equality"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/04\/creating-purposeful-experiences\/","headline":"Creating purposeful experiences that impact billions","url":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/04\/creating-purposeful-experiences\/","datePublished":"2020-02-04","dateModified":"2022-10-31","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2020\/02\/04\/creating-purposeful-experiences\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/paroma-sen\/#Person","name":"Paroma Sen","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/paroma-sen\/","identifier":335,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1fe6b3b2d90921fef2923a35bc8d88870d618452c85002de654f6df7eb407449?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fe6b3b2d90921fef2923a35bc8d88870d618452c85002de654f6df7eb407449?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/02\/thumbnail-ae81c89ca4606d4633f358336aef52e0.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2020\/02\/thumbnail-ae81c89ca4606d4633f358336aef52e0.jpeg","height":375,"width":1200},"keywords":["Millennials","Purpose","Purpose-driven Business"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/18\/how-emotional-triggers-drive-sales\/","headline":"Emotional triggers have driven sales for decades, but 2020 will be different","url":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/18\/how-emotional-triggers-drive-sales\/","datePublished":"2019-11-18","dateModified":"2021-12-28","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/11\/18\/how-emotional-triggers-drive-sales\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/#Person","name":"Tracey Wallace","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","identifier":367,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/11\/emotional-selling.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/11\/emotional-selling.jpg","height":375,"width":1200},"keywords":["Emotional Commerce","Purpose"]},{"@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/24\/transparency-in-business-examples\/","headline":"How transparency in business drives five star customer experiences","url":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/24\/transparency-in-business-examples\/","datePublished":"2019-09-24","dateModified":"2020-11-06","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2019\/09\/24\/transparency-in-business-examples\/","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/#Person","name":"Tracey Wallace","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tracey-wallace\/","identifier":367,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21377d3250d3cee37a219265f855ca86717424033839661349c4b6845d2250cc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-ed6cd254a177f1873b5acd89e9d9a9b7.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/09\/thumbnail-ed6cd254a177f1873b5acd89e9d9a9b7.jpeg","height":375,"width":1200},"keywords":["Consumer Trust","Purpose","Transparency In Business"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/","name":"Customer Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data","http:\/\/www.wikidata.org\/entity\/Q56278300"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/purpose\/purpose-general\/","name":"Purpose","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Purpose"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sustainability-in-business\/","name":"Sustainability in Business","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sustainable_business"]}]}