[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2018\/06\/07\/sap-customer-experience\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2018\/06\/07\/sap-customer-experience\/","headline":"SAP Customer Experience: Make no mistake, the customer is in charge","name":"SAP Customer Experience: Make no mistake, the customer is in charge","description":"Emphasizing customer centricity, a consistent experience, and trusted data, SAP is poised to modernize CRM. SAP Customer Experience plays a big role in this.","datePublished":"2018-06-07","dateModified":"2024-10-07","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/06\/thumbnail-7e0940b1878f176be7f55e23b0ec4d04.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2018\/06\/thumbnail-7e0940b1878f176be7f55e23b0ec4d04.png","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2018\/06\/07\/sap-customer-experience\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/crm\/","name":"CRM","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_relationship_management","http:\/\/www.wikidata.org\/entity\/Q485643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/","name":"Sales","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sales","http:\/\/www.wikidata.org\/entity\/Q194189"]}],"wordCount":608,"keywords":["C4HANA","Customer Experience | CX","SAP C\/4 HANA","SAP Customer Experience","SAP HANA"],"articleBody":"SAP’s strategy around SAP\u2019s product portfolio interconnects to drive intelligent and data-fueled decisions. One part of this suite is SAP Customer Experience, known as SAP C\/4HANA, or SAP CRM. It’s a dedicated customer experience suite designed to revolutionize customer relationship management (CRM) as we currently know it.What is the branding change? Why did SAP make this shift? And, why now?“C” is for customerSAP Hybris is now SAP Customer Experience, which is represented as a product suite called SAP C\/4HANA.The \u201cC\u201d stands for Customer and \u201c4\u201d stands for fourth generation CRM. The suite runs on SAP S\/4HANA\u2019s digital core. Follow this formula, and voila, you have SAP C\/4HANA.Within this unified suite, we have also simplified the former SAP Hybris product offerings (and acquired companies) into:SAP Commerce Cloud: Evolved from hybris\u2019 flagship on-premise offering to its recent launch on Microsoft Azure.SAP Marketing Cloud:\u00a0Now integrates to SAP Commerce Cloud and is open to partnerships.SAP Sales Cloud:\u00a0Unites former SAP Hybris Cloud for Customers with SAP Revenue Cloud, the on-premise SAP Hybris Billing solution, and the acquired CallidusCloud solutions.SAP Service Cloud:\u00a0Enables both field service and next generation, multi-channel customer engagement and support.SAP Customer Data Cloud:\u00a0Incorporates the acquired Gigya Solutions, which include Consent, Profile, and Identity features.      Intelligent customer experience: Definition, benefits, examples                Your business \u2013 connected, insightful, and adaptive: Discover the power of intelligent CX.      But also for clarity: SAP Customer Experience explainedFrom the analyst community, to customers, to the industry at large, we\u2019ve heard you loud and clear that our naming conventions might not always be the most straightforward. We took that advice to heart and are keeping things simple in the hopes of bringing clarity to the conversation.You may have seen the recent Overstock.com ads that poke fun at its name, trying to clear up confusion that it doesn\u2019t sell overstocked goods. Hybris has always had a strong brand recognition, but some still affiliate the name only with commerce \u2013 which is certainly an important aspect of what we do – though it\u2019s not the only thing. Commerce Cloud is one piece within the more comprehensive SAP C\/4HANA suite.At the same time:SAP Customer Experience is part of SAPIt runs on SAP\u2019s digital coreTo demonstrate the end-to-end connection that the Intelligent Enterprise provides, we’re mirroring the SAP S\/4HANA branding, and making it clear that SAP C\/4HANA is built on SAP\u2019s cloud platform.It\u2019s time to modernize CRMBeyond making it easier for everyone to understand what SAP\u2019s customer experience solutions are and how they fit into the broader SAP ecosystem, it was important that we strike when the iron was hot \u2013 which is now.CRM is the single largest enterprise applications market, and customer experience is a top priority in boardrooms across the globe. However, today\u2019s CRM systems are siloed and centered around sales.By placing an emphasis on customer centricity, a consistent experience, and trusted data, SAP is uniquely positioned to modernize legacy CRM solutions.We\u2019re ready for the fourth generation of customers \u2013 the consumers who think in terms of \u201cMe2B,\u201d not B2B or B2C. They\u2019re in the driver\u2019s seat, and enterprises must recognize that customer relationships can\u2019t be managed – they must be developed and fostered, and they do not end once a sale has closed.Making connections with customers is easy, but cultivating those connections into lifelong relationships is what matters most.  Seamless. Fast. Personalized. Customers today want it all. Can you deliver? Learn how HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2018","item":"https:\/\/www.the-future-of-commerce.com\/2018\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"06","item":"https:\/\/www.the-future-of-commerce.com\/2018\/\/06\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"07","item":"https:\/\/www.the-future-of-commerce.com\/2018\/\/06\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"SAP Customer Experience: Make no mistake, the customer is in charge","item":"https:\/\/www.the-future-of-commerce.com\/2018\/06\/07\/sap-customer-experience\/#breadcrumbitem"}]}]